Why Caesars Bets on Green
Colloquium on Sustainability Marketing
You gamble, relax, and enjoy yourself. We’ll take care of the environment.
You may not even realize it, but from your first interaction with a Caesars hotel or casino, the entertainment giant surrounds you with subtle messages about how they are protecting the environment…so you don’t have to worry about it. Caesars Entertainment’s CodeGreen program started organically as an employee initiative. Now, with the help of Saatchi & Saatchi S, it has become an award-winning global sustainability strategy and a core part of their customer engagement and loyalty program.
Join Gwen Migita, Vice President Sustainability & Community Affairs at Caesars Entertainment, Annie Longsworth, CEO of Saatchi and Saatchi S and moderator Tracy Sheerin, Executive Director of the Yale Center for Customer Insights for an inside look at how they developed and implemented CodeGreen, and evidence that advertising sustainable practices can have a positive impact on customer behavior.
Lunch will be provided
Free and open to the public
The Colloquium on Sustainability Marketing at Yale sponsored by DEKRA aims to unravel and address the challenges of creating environmentally sustainable products, services and brands that customers love.
Additional support from