Why Caesars Bets on Green

Why Caesars Bets on Green

Colloquium on Sustainability Marketing

You gamble, relax, and enjoy yourself. We’ll take care of the environment.

You may not even realize it, but from your first interaction with a Caesars hotel or casino, the entertainment giant surrounds you with subtle messages about how they are protecting the environment…so you don’t have to worry about it. Caesars Entertainment’s CodeGreen program started organically as an employee initiative. Now, with the help of Saatchi & Saatchi S, it has become an award-winning global sustainability strategy and a core part of their customer engagement and loyalty program.

Join Gwen Migita, Vice President Sustainability & Community Affairs at Caesars Entertainment, Annie Longsworth, CEO of Saatchi and Saatchi S and moderator Tracy Sheerin, Executive Director of the Yale Center for Customer Insights for an inside look at how they developed and implemented CodeGreen, and evidence that advertising sustainable practices can have a positive impact on customer behavior.

Lunch will be provided

Free and open to the public

The Colloquium on Sustainability Marketing at Yale sponsored by DEKRA aims to unravel and address the challenges of creating environmentally sustainable products, services and brands that customers love.

Additional support from

Speakers

Gwen Migita
Caesars Entertainment
Vice President Sustainability & Community Affairs
Speaker Bio
Close
Gwen Migita is the lead executive for sustainability and community affairs at Caesars Entertainment. She heads the development of CodeGreen, Caesars’ award-winning global environmental sustainability strategy. Caesars’ CodeGreen initiative provides tangible low-carbon solutions to reduce water, energy and waste consumption at all Caesars resorts. Additionally, Migita directs the enterprise-wide CodeGreen steering committee, an ESG Council at the senior management level and leads more than 30 CodeGreen teams. In her role as the community affairs leader, Migita directs corporate charitable giving, community relations, and HERO employee volunteer policies for the organization’s nearly 70,000 employees at over 50 casino resorts in North America and the UK. She also manages community affairs for Caesars Foundation, a private charitable foundation funded by a percentage of operating income from Caesars Entertainment’s resorts. Migita sits on Sustainable Brands Advisory Board and the Global Sustainable Tourism Council (GSTC) board, founded by the World Tourism Organization (UNWTO) and United Nations Environment Programme (UNEP) to develop global tourism principles and sustainable tourism practices.
Annie Longsworth
Saatchi & Saatchi S
CEO
Speaker Bio
Close
Annie Longsworth is a brand and communications leader committed to positive change through business. She joined Saatchi & Saatchi S in 2012 after nine years as President of Cohn & Wolfe, San Francisco, where she launched and led the global sustainability practice. Annie has 20 years of communications experience including editorial positions with business and technology publications and strategic marketing communications roles for dozens of companies, from start-ups to multinationals. In her role, Annie is responsible for overseeing day-to-day operations – from projects to people – as well as helping to make sustainability irresistible through purpose-driven strategy, engagement and communications programs. Her current and past clients include The Coca-Cola Company, Fossil, Jackson Family Wines, Caesars Entertainment, Tom’s of Maine, and American Express. Annie also led a global pro bono program for Project Kaisei, which is dedicated to cleaning up the Plastic Vortex in the North Pacific Gyre and preventing further ocean litter through innovation and education. She is chairman of the advisory board of Sustainable Life Media‘s Sustainable Brands conference and has spoken on green consumer behavior and business responsibility at numerous conferences and events.
Tracy Sheerin
Yale Center for Customer Insights
Executive Director
Speaker Bio
Close
Over the past fifteen years, Tracy Sheerin has leveraged audience, competitive and cultural understanding to build innovative global brands such as Procter & Gamble, Mattel, Nike, Adidas, Nissan and the Getty Foundation. With an M.B.A. as well as a design portfolio, she’s shaped brands at every stage of development – from idea generation, to product design and development, to consumer research, to advertising, to sales. This breadth of experience helps her understand the real world implications of customer insights among practitioners. Prior to joining the center, Tracy worked as Planning Director at TBWA\Chiat\Day in Los Angeles, where she was responsible for strategic leadership and audience understanding on several key brands. Earlier, Tracy worked at Nike on an award-winning product development team during a high-growth stage. Tracy is a graduate of the University of Notre Dame and the University of Southern California Marshall School of Business, where she was awarded the Dean’s Scholarship. She is the recipient of Effie and Jay Chiat brand strategy awards.