A startup’s exponential growth can’t continue forever, and it can be difficult to mature gracefully. Successful companies inevitably face a “what’s next” moment. Apple is the world’s largest company by market capitalization, but questions about its ability to maintain market share and profit margins have prompted some to ask if it is inexorably moving from “great to good.”
Costco’s no-frills warehouses attracts remarkably loyal and affluent customers, but Millennials aren’t coming on board. Fortune looks at how the company’s tentative attempts to adapt without losing the magic they have.
James Chanos presented data showing that stock buybacks net less than return on assets, prompting Forbes to examine whether the popularity of buybacks among top tech firms suggests a lack of innovative ideas.