If sustainability is understood as the continuation of human life on earth, there is no alternative. Whatever the cost, we have to bear it. But how do we determine the right price to pay right now to ensure survival in the distant future?
From laundry detergent to automobiles, more and more businesses are presenting their products — and themselves — as green. How effective is green marketing? Will it have a meaningful impact on the planet?
Solving problems on the scale of climate change will require that businesses change what they sell and how they operate. The founder of a consulting firm specializing in sustainable business talks about how environmental issues are seen by executives and the business opportunities in sustainability.
A step as simple as reducing the time that trucks idle can save money and cut emissions. An environmental advocacy group and a private equity firm have teamed up to uncover the sorts of efficiencies that further both of their missions.
Decades of economic research have assumed people pursue their goals in a rational manner, discounting the effects of emotion, bias, error, and other irrational forces. Robert Shiller argues that economists need to take a closer look at how people make decisions.
In a traditional model, for-profit companies strive to maximize returns for investors, while nonprofit organizations serve the public good. In recent years, a new model of for-profit social enterprise has emerged. Jon Carson '84, CEO of BiddingForGood, and Scott Griffith, CEO of Zipcar, bring their experience in the field to a discussion of the for-profit social enterprise ecosystem.
Global commerce would be impossible without the movement of information — contracts, arrangements, plans, blueprints. Before the digital revolution transformed many of these things into bits and pixels, there was a postal revolution that improved the speed of information flow around the world.
You can find Cosmopolitan on newsstands in Korea, India, Russia, Greece, Brazil, China, and 50 other countries. How did the idea of the “fun, fearless female” go global — and pull in profits for Hearst?
A firm of financiers, technologists, and policy mavens is bringing capital to bear on projects around the world that reduce greenhouse gas emissions. They hope to help turn the tide against climate change — and make a healthy profit.