SOM Lab is an interdepartmental behavioral lab at Yale's School of Management. Here, Marketing and Organizational Behavior faculty and students come to test a variety of hypothesis. The results are published in journals from Psych Science to JCR.
Professor Ravi Dhar runs through how recent research in psychology helps explain how we all make decisions when shopping. When are you impulsive? When do you really think things through? When do you make the good long-term choice? And when do you go for the junk food?
The China India Insights Program seeks to be the world's leading research-based program delivering insights on business issues relating to China and India and more generally emerging markets. Program initiatives include academic research conducted by faculty fellows, collaborative research with leading corporate and academic partners, a flagship annual conference and a speaker series.