Assistant Dean and Director, Executive Programs
Steven Permut is Assistant Dean and Director, Executive Programs, and Senior Lecturer in Management. He joined the faculty of the Yale School of Management at its founding in 1976 where he developed the first MBA marketing management course. During the next 11 years, he developed and taught the core marketing courses along with advanced electives in market research and new business strategy. He left Yale to pursue an active consulting practice, returning to Yale in 1998 as Executive Director, Advanced Programs & Executive Education and held a teaching fellowship in Art History.
He was the Eller Entrepreneurship Scholar at the University of Arizona’s Eller College of Management where he won the Distinguished Faculty Teaching Award seven times in the Executive, Evening, and full-time MBA programs, and was nominated for “Best Professor in a small class” by the Eller Student Council. He has also served on the faculty of Boston University’s International MBA Program in Brussels, Belgium, and was visiting professor at the University of Lille, France.
In addition to academic and professional publications, he was Founding Editor of the Praeger Series in Public and Nonprofit Marketing. He has been quoted frequently in the Wall Street Journal among other publications and was a guest on the “McNeil-Lehrer News Hour” (now “The PBS News Hour”) on the infamous Tylenol product recalls and crisis management strategies.
He has been directly involved with the launch of over two dozen new products and services, and has created and delivered over 500 executive education programs and seminars for corporate clients worldwide. An active consultant to over fifty major corporations in a dozen countries in the area of marketing strategy and tactics for bringing new technology to market, he has worked with AT&T, Bell Labs, British Telecom, Chevron, GE, GM, IBM, Kaiser Permanente, Philips NV, Rockwell, Time Warner, Xerox, Yale New Haven Hospital, among others.
He has served as Expert Witness for the Federal Reserve Board (and testified on their behalf before a Committee of the US Senate), AT&T (as part of the divesture litigation), Coca-Cola (as part of the Pepsi Challenge and rebranding of Coke), and others. He has served as Chair of the National Advisory Council, U.S. Consumer Products Safety Commission (Washington, DC), and a committee member for the National Academy of Sciences and an advisor to the United Nations Centre for Transnational Corporations. He is an Elm & Ivy Award recipient from Yale University for his volunteer work with nonprofit organizations.