Publications by Subrata K. Sen

2014
Stochastic Models of Buyer Behavior
S. Sen, B. Hardie and P. Fader in S. Neslin and R. Winer, eds.
The History of Marketing Science, World Scientific Publishing Company
Type: Article
2014
2012
Marketing and Politics : Models, Behavior, and Policy Implications
S. Sen, B. Gordon, M. Lovett, R. Shachar, et al.
Marketing Letters
Type: Article
2012
2005
The Firm's Management of Social Interactions
Subrata Sen, D. Godes, D. Mayzlin, et al.
Marketing Letters
Type: Article
2005
2002
Assessing the impact of antidrug advertising on adolescent drug consumption: results from a behavioral economic model
L. G. Block, V. G. Morwitz, W. P. Putsis Jr and S. K. Sen
American Journal of Public Health
Type: Article
2002
2000
Should NFL blackouts be banned?
W. P. Putsis Jr and S. K. Sen
Applied Economics
Type: Article
2000
1997
Mixing behavior in cross-country diffusion
W. P. Putsis, S. Balasubramanian, E. W. Kaplan and S. K. Sen
Marketing Science
Type: Article
1997
1996
Promotional elasticities and category characteristics
C. Narasimhan, S. A. Neslin and S. K. Sen
The Journal of Marketing
Type: Article
1996
1993
Quantifying the competitive impact of a new entrant
M. S. Geisel, C. Narasimhan and S. K. Sen
Journal of Business Research
Type: Article
1993
1992
Measuring Quality Perceptions
Subrata Sen and C. Narasimhan
Marketing Letters,
Type: Article
1992
1989
Salesforce compensation: Theory and managerial implications
A. T. Coughlan and S. K. Sen
Marketing Science
Type: Article
1989
1986
Diffusion models and the marketing mix for single products
S. Kalish and S. K. Sen
Type: Article
1986
Salesforce compensation: insights from management science
A. T. Coughlan and S. K. Sen
Type: Article
1986
1984
Issues in Pricing Research
J. P. Gould and S. K. Sen
The Journal of Business
Type: Article
1984
Pricing strategy: prefatory note
J. P. Gould and S. K. Sen
Type: Article
1984
1983
New product models for test market data
C. Narasimhan and S. K. Sen
The Journal of Marketing
Type: Article
1983
Test-Market Models for New Product Introduction
C. Narasimhan and S. K. Sen
Journal of Marketing
Type: Article
1983
1980
Interfaces between marketing and economics: an overview
D. Horsky and S. K. Sen
The Journal of Business
Type: Article
1980
Segmentation strategies for new national brands
R. C. Blattberg, T. Buesing and S. K. Sen
The Journal of Marketing
Type: Article
1980
1979
Improving prediction in conjoint measurement
D. Pekelman and S. K. Sen
Journal of Marketing Research
Type: Article
1979
Measurement and estimation of conjoint utility functions
D. Pekelman and S. K. Sen
Journal of Consumer Research
Type: Article
1979
1976
Market segments and stochastic brand choice models
R. C. Blattberg and S. K. Sen
Journal of Marketing Research
Type: Article
1976
Purchasing strategies across product categories
R. C. Blattberg, P. Peacock and S. K. Sen
Journal of Consumer Research
Type: Article
1976
1975
A Bayesian technique to discriminate between stochastic models of brand choice
R. C. Blattberg and S. K. Sen
Management Science
Type: Article
1975
1974
Market segmentation using models of multidimensional purchasing behavior
R. C. Blattberg and S. K. Sen
The Journal of Marketing
Type: Article
1974
Mathematical programming models for the determination of attribute weights
D. Pekelman and S. K. Sen
Management Science
Type: Article
1974
1973
An evaluation of the application of minimum chi-square procedures to stochastic models of brand choice
R. C. Blattberg and S. K. Sen
Journal of Marketing Research
Type: Article
1973
1972
Conformity influence in small groups: A probabilistic measure
R. E. Witt and S. K. Sen
The Journal of Social Psychology
Type: Article
1972
1968
Algorithms: Algorithm 333: MINIT algorithm for linear programming
R. C. Salazar and S. K. Sen
Communications of the ACM
Type: Article
1968
A simulation model of capital budgeting under uncertainty
R. C. Salazar and S. K. Sen
Management Science
Type: Article
1968