Publications by Ravi Dhar

2013
Adding small differences can increase similarity and choice
J. Kim, N. Novemsky and R. Dhar
Psychological science
Type: Article
2013
Comparing Apples to Apples or Apples to Oranges: The Role of Mental Representation in Choice Difficulty
R. Dhar, U. Khan, and E. Kim
Journal of Marketing Research
Type: Article
2013
A Dual System Framework to Understand Preference Construction Processes in Choice
R. Dhar and M. Gorlin
Journal of Consumer Psychology
Type: Article
2013
Mental Representation and Perceived Similarity: How Abstract Mindset Aids Choice from Large Assortments
J. Xu, Z. Jiang and R. Dhar
Journal of Marketing Research
Type: Article
2013
Refining the dual-process theory of preference construction: A reply to Gawronski, Martin and Sloman, Stanovich, and Wegener and Chien
R. Dhar and M. Gorlin
Journal of Consumer Psychology
Type: Article
2013
2012
Bridging the gap between joint and individual decisions: Deconstructing preferences in relationships
M. Gorlin and R. Dhar
Journal of Consumer Psychology
Type: Article
2012
The Importance of the Context in Brand Extension: How Pictures and Comparisons Shift Consumers' Focus from Fit to Quality
T. Meyvis, K. Goldsmith and R. Dhar
Journal of Marketing Research
Type: Article
2012
Self-signaling and the costs and benefits of temptation in consumer choice
R. Dhar and K. Wertenbroch
Journal of Marketing Research
Type: Article
2012
2010
The Effect of Decision Order on Purchase Quantity Decisions
S. M. Nowlis, R. Dhar and I. Simonson
Journal of Marketing Research
Type: Article
2010
Making products feel special: When metacognitive difficulty enhances evaluation
A. Pocheptsova, A. A. Labroo and R. Dhar
Journal of Marketing Research
Type: Article
2010
Marketing Management
R. Dhar and R. S. Winer
Type: Book
2010
Modeling the underreporting bias in panel survey data
S. Yang, Y. Zhao and R. Dhar
Marketing Science
Type: Article
2010
Price-framing effects on the purchase of hedonic and utilitarian bundles
U. Khan and R. Dhar
Journal of Marketing Research
Type: Article
2010
Trade-offs and depletion in choice
J. Wang, N. Novemsky, R. Dhar and R. F. Baumeister
Journal of Marketing Research
Type: Article
2010
2009
Anticipating adaptation to products
J. Wang, N. Novemsky and R. Dhar
Journal of Consumer Research
Type: Article
2009
Contingent response to self-customization procedures: implications for decision satisfaction and choice
A. Valenzuela, R. Dhar and F. Zettelmeyer
Journal of Marketing Research
Type: Article
2009
Deciding without resources: Resource depletion and choice in context
A. Pocheptsova, O. Amir, R. Dhar and R. F. Baumeister
Journal of Marketing Research
Type: Article
2009
Opportunity cost neglect
S. Frederick, N. Novemsky, J. Wang, R. Dhar and S. Nowlis
Journal of Consumer Research
Type: Article
2009
2008
Beyond rationality: The content of preferences
R. Dhar and N. Novemsky
Journal of Consumer Psychology
Type: Article
2008
Ego depletion and cognitive load: Same or different constructs?
J. Vosgerau, S. Bruyneel, R. Dhar and K. Wertenbroch
Advances in Consumer Research
Type: Article
2008
Of frog wines and frowning watches: semantic priming, perceptual fluency, and brand evaluation
A. A. Labroo, R. Dhar and N. Schwarz
Journal of Consumer Research
Type: Article
2008
2007
Dynamics of goal-based choice
A. Fishbach and R. Dhar
Handbook of consumer psychology
Type: Article
2007
Preference fluency in choice
N. Novemsky, R. Dhar, N. Schwarz and I. Simonson
Journal of Marketing Research
Type: Article
2007
Seeing the forest or the trees: Implications of construal level theory for consumer choice
R. Dhar and E. Y. Kim
Journal of Consumer Psychology
Type: Article
2007
The shopping momentum effect
R. Dhar, J. Huber and U. Khan
Journal of Marketing Research
Type: Article
2007
When Thinking Beats Doing: The Role of Optimistic Expectations in Goal-Based Choice
Y. Zhang, A. Fishbach and R. Dhar
Journal of Consumer Research
Type: Article
2007
Where there is a way, is there a will? The effect of future choices on self-control
U. Khan and R. Dhar
Journal of Experimental Psychology-General
Type: Article
2007
2006
Are rheumatologists' treatment decisions influenced by patients' age?
L. Fraenkel, N. Rabidou and R. Dhar
Rheumatology
Type: Article
2006
Institutional perspectives on real estate investing
R. Dhar and W. N. Goetzmann
The Journal of Portfolio Management
Type: Article
2006
Licensing effect in consumer choice
U. Khan and R. Dhar
Journal of Marketing Research
Type: Article
2006
Subgoals as substitutes or complements: The role of goal accessibility
A. Fishbach, R. Dhar and Y. Zhang
Journal of personality and social psychology
Type: Article
2006
Up close and personal: An individual level analysis of the disposition effect
R. Dhar and N. Zhu
Management Science
Type: Article
2006
2005
A behavioral decision theory perspective on hedonic and utilitarian choice
U. Khan, R. Dhar and K. Wertenbroch
Inside Consumption: Consumer Motives, Goals and Desires
Type: Article
2005
The effect of depleted resources and weak preferences on consumer choice
O. Amir, A. Pocheptsova, R. Dhar and R. Baumeister
Advances in Consumer Research
Type: Article
2005
Effect of Future Expected Decisions on Current Choices
U. Khan and R. Dhar
Advances in Consumer Research
Type: Article
2005
Goal fulfillment and goal targets in sequential choice
N. Novemsky and R. Dhar
Journal of Consumer Research
Type: Article
2005
Goals as excuses or guides: The liberating effect of perceived goal progress on choice
A. Fishbach and R. Dhar
Journal of Consumer Research
Type: Article
2005
2004
Minimice los riesgos con sus clientes
R. Dhar and R. Glazer
Harvard Deusto business review
Type: Article
2004
To buy or not to buy: Response mode effects on consumer choice
R. Dhar and S. M. Nowlis
Journal of Marketing Research
Type: Article
2004
Toward extending the compromise effect to complex buying contexts
R. Dhar, A. Menon and B. Maach
Journal of marketing research
Type: Article
2004
2003
The effect of forced choice on choice
R. Dhar and I. Simonson
Journal of Marketing Research
Type: Article
2003
Hedging customers
R. Dhar and R. Glazer
Harvard Business Review
Type: Article
2003
2002
Coping with ambivalence: The effect of removing a neutral option on consumer attitude and preference judgments
S. M. Nowlis, B. E. Kahn and R. Dhar
Journal of Consumer Research
Type: Article
2002
2001
Consumer research: In search of identity
I. Simonson, Z. Carmon, R. Dhar, A. Drolet and S. M. Nowlis
Annual review of psychology
Type: Article
2001
An empirical analysis of the determinants of category expenditure
W. P. Putsis Jr and R. Dhar
Journal of Business Research
Type: Article
2001
2000
Assessing the Competitive Interaction between Private Labels and National Brands*
R. W. Cotterill, J. Putsis, William P and R. Dhar
The Journal of Business
Type: Article
2000
Constructing Preferences: The Role of Comparisons in Consumer Judgment and Choice
S. Zhang and R. Dhar
Advances in Consumer Research
Type: Article
2000
Consumer choice between hedonic and utilitarian goods
K. Wertenbroch and R. Dhar
Journal of marketing research
Type: Article
2000
Trying hard or hardly trying: An analysis of context effects in choice
R. Dhar, S. M. Nowlis and S. J. Sherman
Journal of Consumer Psychology
Type: Article
2000
1999
Comparison effects on preference construction
R. Dhar, S. M. Nowlis and S. J. Sherman
Journal of Consumer Research
Type: Article
1999
The effect of time pressure on consumer choice deferral
R. Dhar and S. M. Nowlis
Journal of Consumer Research
Type: Article
1999
Five-Year Subject Index
L. R. Oswald, K. A. Braun, S. P. Mantel, F. R. Kardes, C. Janiszewski, D. R. Lichtenstein, R. Dhar, S. M. Nowlis, J. A. Ruth and C. C. Otnes
Journal of Consumer Research
Type: Article
1999
Making complementary choices in consumption episodes: Highlighting versus balancing
R. Dhar and I. Simonson
Journal of Marketing Research
Type: Article
1999
1998
The many faces of competition
W. Putsis and R. Dhar
Marketing Letters
Type: Article
1998
Sequential Choices and Uncertain Preferences
R. Dhar
ADVANCES IN CONSUMER RESEARCH
Type: Article
1998
1997
Consumer preference for a no-choice option
R. Dhar
Journal of Consumer Research
Type: Article
1997
Context and task effects on choice deferral
R. Dhar
Marketing Letters
Type: Article
1997
1996
The effect of common and unique features in consumer choice
R. Dhar and S. J. Sherman
Journal of Consumer Research
Type: Article
1996
The effect of decision strategy on deciding to defer choice
R. Dhar
Journal of Behavioral Decision Making
Type: Article
1996
New developments in mental accounting: implications for consumer choice
R. Dhar
ADVANCES IN CONSUMER RESEARCH
Type: Article
1996
Similarity in context: Cognitive representation and violation of preference and perceptual invariance in consumer choice
R. Dhar and R. Glazer
Organizational Behavior and Human Decision Processes
Type: Article
1996
1995
New Directions in Behavioral Decision Theory: Implications for Consumer Choice
R. Dhar
Advances in Consumer Research
Type: Article
1995
1992
The effect of the focus of comparison on consumer preferences
R. Dhar and I. Simonson
Journal of Marketing Research
Type: Article
1992
To choose or not to choose: this is the question
R. Dhar
Advances in Consumer Research
Type: Article
1992