Publications by K. Sudhir

2013
Do Bonuses Enhance Sales Productivity? A Dynamic structural Analysis of Bonus-Based Compensation Plans
K. Sudhir, D. J. Chung, and T. Steenburgh
Type: Article
2013
Does Reducing Spatial Differentiation Increase Product Differentiation? Effects of Zoning on Retail Entry and Format Variety
Quantitative Marketing and Economics
Type: Article
2013
2012
Are Loyal Store Brand Users Less Store Loyal?
Type: Working Paper
2012
Short Run Needs and Long Term Goals: A Dynamic Model of Thirst Management
G. Huang, A. Khwaja, and K. Sudhir
Type: Working Paper
2012
When to Fire Customers? Customer Cost Based Pricing
J. Shin, K. Sudhir and D. Yoon
Management Science
Type: Article
2012
When to Fire Customers: Customer Cost-Based Pricing
J. Shin, K. Sudhir and D.-H. Yoon
Management Science
Type: Article
2012
2011
The Agglomeration-Differentiation Tradeoff in Spatial Location Choice
K. Sudhir and S. Datta
Type: Working Paper
2011
Demand Externalities from Co-Location: Evidence from a Natural Experiment
K. Sudhir, B. Sen, and J. Shin
Type: Working Paper
2011
2010
A customer management dilemma: When is it profitable to reward one's own customers?
J. Shin and K. Sudhir
Marketing Science
Type: Article
2010
Do private labels increase retailer bargaining power?
S. Meza and K. Sudhir
Quantitative Marketing and Economics
Type: Article
2010
Empirical models of manufacturer-retailer interaction: A review and agenda for future research
K. L. Ailawadi, E. T. Bradlow, M. Draganska, V. Nijs, R. P. Rooderkerk, K. Sudhir, K. C. Wilbur and J. Zhang
Marketing Letters
Type: Article
2010
Forecasting marketing-mix responsiveness for new products
Y. J. Luan and K. Sudhir
Journal of Marketing Research
Type: Article
2010
2009
Education Consumption in an Emerging Market
K. Sudhir and S. Sancheti
Type: Working Paper
2009
Switching Costs and Market Competitiveness: De-constructing the Relationship
Jiwoong Shin and K. Sudhir
Journal of Marketing Research
Type: Article
2009
2008
The temporal and spatial dimensions of price search: Insights from matching household survey and purchase data
D. K. Gauri, K. Sudhir and D. Talukdar
Journal of Marketing Research
Type: Article
2008
2007
Bounded rationality in pricing under state-dependent demand: Do firms look ahead, and if so, how far?
H. Che, K. Sudhir and P. Seetharaman
Journal of Marketing Research
Type: Article
2007
Optimal marketing strategies for a customer data intermediary
J. Pancras and K. Sudhir
Journal of Marketing Research
Type: Article
2007
2006
Do slotting allowances enhance efficiency or hinder competition?
K. Sudhir and V. R. Rao
Journal of Marketing Research
Type: Article
2006
Optimal Inter-Release Time between Sequentially Released Products
K. Sudhir and J. Y. Luan
Type: Working Paper
2006
Pass-through timing
S. Meza and K. Sudhir
Quantitative Marketing and Economics
Type: Article
2006
2005
Recent advances in structural econometric modeling: Dynamics, product positioning and entry
Marketing Letters
Type: Article
2005
Time-varying competition
K. Sudhir, P. K. Chintagunta and V. Kadiyali
Marketing Science
Type: Article
2005
2004
Does store brand patronage improve store patronage?
K. Sudhir and D. Talukdar
Review of Industrial Organization
Type: Article
2004
Dynamic Market Structure in a Durable Goods Market: The Effect of a New Product Form
K. Sudhir, J. Y. Luan, and B. Norris
Type: Working Paper
2004
When shopbots meet emails: Implications for price competition on the internet
Y. Chen and K. Sudhir
Quantitative Marketing and Economics
Type: Article
2004
2002
Investigating new product diffusion across products and countries
D. Talukdar, K. Sudhir and A. Ainslie
Marketing Science
Type: Article
2002
A multiple ideal point model: Capturing multiple preference effects from within an ideal point framework
J. K. Lee, K. Sudhir and J. H. Steckel
Journal of marketing research
Type: Article
2002
Structural applications of the discrete choice model
J.-P. Dube, P. Chintagunta, A. Petrin, B. Bronnenberg, R. Goettler, P. Seetharaman, K. Sudhir, R. Thomadsen and Y. Zhao
Marketing Letters
Type: Article
2002
2001
Competitive pricing behavior in the auto market: A structural analysis
K. Sudhir
Marketing Science
Type: Article
2001
Structural analysis of competitive behavior: New Empirical Industrial Organization methods in marketing
V. Kadiyali, K. Sudhir and V. R. Rao
International Journal of Research in Marketing
Type: Article
2001
Structural analysis of manufacturer pricing in the presence of a strategic retailer
K. Sudhir
Marketing Science
Type: Article
2001