Publications

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When do incidental mood effects last? Lay beliefs versus actual effects
A. Pocheptsova and N. Novemsky
Journal of Consumer Research
2010
When Thinking Beats Doing: The Role of Optimistic Expectations in Goal-Based Choice
Y. Zhang, A. Fishbach and R. Dhar
Journal of Consumer Research
2007
When to Fire Customers: Customer Cost-Based Pricing
J. Shin, K. Sudhir and D.-H. Yoon
Management Science
2012
Where there is a way, is there a will? The effect of future choices on self-control
U. Khan and R. Dhar
Journal of Experimental Psychology-General
2007

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