Publications

Primary tabs

H
How does free riding on customer service affect competition?
J. Shin
Marketing Science
2007
I
Institutional perspectives on real estate investing
R. Dhar and W. N. Goetzmann
The Journal of Portfolio Management
2006
L
Licensing effect in consumer choice
U. Khan and R. Dhar
Journal of Marketing Research
2006
O
Of frog wines and frowning watches: semantic priming, perceptual fluency, and brand evaluation
A. A. Labroo, R. Dhar and N. Schwarz
Journal of Consumer Research
2008
Overestimating Others Willingness to Pay
S. Frederick
Journal of Consumer Research
2012
P
Pass-through timing
S. Meza and K. Sudhir
Quantitative Marketing and Economics
2006
Preference fluency in choice
N. Novemsky, R. Dhar, N. Schwarz and I. Simonson
Journal of Marketing Research
2007
Price-framing effects on the purchase of hedonic and utilitarian bundles
U. Khan and R. Dhar
Journal of Marketing Research
2010
R
Refining the dual-process theory of preference construction: A reply to Gawronski, Martin and Sloman, Stanovich, and Wegener and Chien
R. Dhar and M. Gorlin
Journal of Consumer Psychology
2013
S
Seeing the forest or the trees: Implications of construal level theory for consumer choice
R. Dhar and E. Y. Kim
Journal of Consumer Psychology
2007
Self-signaling and the costs and benefits of temptation in consumer choice
R. Dhar and K. Wertenbroch
Journal of Marketing Research
2012
Subgoals as substitutes or complements: The role of goal accessibility
A. Fishbach, R. Dhar and Y. Zhang
Journal of personality and social psychology
2006
T
The boundaries of loss aversion
N. Novemsky and D. Kahneman
Journal of Marketing Research
2005
The Importance of the Context in Brand Extension: How Pictures and Comparisons Shift Consumers' Focus from Fit to Quality
T. Meyvis, K. Goldsmith and R. Dhar
Journal of Marketing Research
2012
The many faces of competition
W. Putsis and R. Dhar
Marketing Letters
1998
The shopping momentum effect
R. Dhar, J. Huber and U. Khan
Journal of Marketing Research
2007
Trade-offs and depletion in choice
J. Wang, N. Novemsky, R. Dhar and R. F. Baumeister
Journal of Marketing Research
2010
Try It, You'll Like It The Influence of Expectation, Consumption, and Revelation on Preferences for Beer
L. Lee, S. Frederick and D. Ariely
Psychological Science
2006
U
Uninformative advertising as an invitation to search
J. Shin and D. Mayzlin
Marketing Science
2011
Unpacking Unpacking: Greater Detail Can Reduce Perceived Likelihood
J. P. Redden and S. Frederick
Journal of Experimental Psychology-General
2011

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