Economists and marketers have long assumed that potential customers rationally weigh the costs and benefits of every possible choice before deciding what to buy. Under this assumption, marketers use tidy frameworks to help identify ways to influence consumer decisions.
As it turns out, this assumption is wrong. While shopping, we don't think as much as we think we think.Read More
As February draws to a close, we can reflect on a month associated with both guilt and pleasure. Valentine's Day means heart-shaped boxes that soon rattle with the sounds of empty wax-paper chocolate holders. Bathroom scales are pushed to a shadowy corner. Through a headache and haze, we greet half-remembrances, better forgotten, of Mardi Gras revelry. To borrow from Emerson: Guilt is in the saddle, and rides mankind.Read More