Peter Thiel just came to Yale to spread his contrarian gospel. The rate of technological innovation is decelerating, he argued, despite our collective belief that there are smart scientists in labs somewhere, working to solve our problems. Government regulation is largely to blame. And inventive minds are too focused on the internet and too neglectful of the world of things. We were supposed to have flying cars by now.Read More
Yale’s extraordinary power to convene, to bring amazing people together, is a staple of our amazing university and Yale School of Management. But even by Yale SOM standards, the past 24 hours have been remarkable. Yesterday afternoon my colleague Jeff Sonnenfeld brought together in a single class session HP CEO Meg Whitman, McKinsey Global Managing Director Dominic Barton and Rajendra Pachauri, chair of the Intergovernmental Panel on Climate Change and winner of the 2007 Nobel Peace Prize.Read More
Dennis Ring ’84, the CEO of consulting firm Bode International, which provides marketing services in the natural/organic food industry, recently spoke to students about the industry and the story behind how Whole Foods came to launch its store brand.
When Ring met Whole Foods CEO John Mackey in 1997, the national retailer had a problem that Ring said he could fix with his team.Read More
The secret to investing success? There isn’t a single answer, according to George Wyper ’84, managing director of Royce and Associates and a member of the Yale SOM Board of Advisors, who spoke to a student audience at Yale SOM on March 25. The Career Development Office and the Development and Alumni Relations Office sponsored Wyper’s talk.Read More
With aspirations to one day become the Chief Marketing Officer of a multinational company, I was deeply interested in the topic of YCCI’s 2013 Conference: Engaging Consumers in a Complex World. Of all the outstanding speakers, I was most inspired by Beth Hirschhorn, Executive Vice President Global Brand, Marketing and Communications, MetLife. Her topic, how MetLife is becoming a global brand that solves local market problems, struck me because the world is not only becoming flatter, but consumers want more locally tailored products.Read More
An open embrace of business complexity, of the connection between corporate and social sectors, is what drew me to Yale SOM. The 2013 YCCI Conference brought together students, professors, and marketing professionals to address a flattening global market and innovations in consumer engagement – key subjects for those of us interested in marketing. With complexity at the forefront of the conversation, I wondered how exactly to activate on this:Read More
Imagine doing your grocery shopping virtually while waiting for the metro home. Imagine shopping for your favorite beauty products whilst in a taxi on your way to a runway show or drinks with friends during New York Fashion Week. These are no longer fantasies.
Marketing has fundamentally changed over the last five years and marketers need to adapt if they are going to be successful. This was an overarching theme during the Yale Center for Customer Insights Conference on January 25, 2013.Read More
photo credit: Anthony ClarkRead More