An open embrace of business complexity, of the connection between corporate and social sectors, is what drew me to Yale SOM. The 2013 YCCI Conference brought together students, professors, and marketing professionals to address a flattening global market and innovations in consumer engagement – key subjects for those of us interested in marketing. With complexity at the forefront of the conversation, I wondered how exactly to activate on this:Read More
Imagine doing your grocery shopping virtually while waiting for the metro home. Imagine shopping for your favorite beauty products whilst in a taxi on your way to a runway show or drinks with friends during New York Fashion Week. These are no longer fantasies.
Marketing has fundamentally changed over the last five years and marketers need to adapt if they are going to be successful. This was an overarching theme during the Yale Center for Customer Insights Conference on January 25, 2013.Read More
photo credit: Anthony ClarkRead More
Judy Samuelson ’82, executive director of the Aspen Institute's Business and Society Program, visited campus to share her experiences with Yale SOM students. This lecture was part of the Program on Social Enterprise's Social Impact Lab and was photographed by student photographer Alina Vorobeitchik '14.Read More
"We think of distressed investing as the eraser on Wall Street's pencil."
- Wilbur L. Ross YC '59, CEO and chairman of WL Ross & Co., on investing in troubled companies. In a talk at Yale SOM on January 29, Ross discussed the process his firm uses to select companies in which to invest and assessed the European financial situation and his firm's investment in the Bank of Ireland.Read More
A major highlight for me during my first term in the MAM program was getting to meet Indonesian Trade Minister Gita Wirjawan who visited Yale in September. I never would have imagined that my first opportunity to meet such a high ranking official from my home country would come in New Haven, CT. After seeing the number of prominent guest speakers from around the world who come to Yale my guess is I am not the first international student to have had such an experience. During his talk Minister Wirjawan highlighted Indonesia’s growth and projections that it will become an even more important economy for Asia and the world.Read More
Back at the beginning of the month, I participated in what was possibly the best recruiting event ever. SY/Partners, a design and innovation consulting firm focused on transforming corporate cultures, came to the TEAL Room to host a full-day workshop for 30 members of the SOM communityRead More
The title of my inaugural post is 'Go Where the Journey Takes You,' which is a pretty good philosophy for any business school students who may have changed their minds 14 or 15 times about what they want to do with their lives once they get to school. (Not that we know anyone like that. Certainly not.) This past weekend, my journey took me to Boston for Reaching Out MBA, the annual conference for LGBT MBAs and their allies.Read More