Olá from Sao Paulo, Brazil! I am blogging from IE Brazil command central, the Renaissance Marriott in the lively Jardins district of Sao Paulo. The International Experience, or IE, is a required international trip for all first-year SOM students. We picked our destination from six possible countries, and having never been to South America, I was excited about seeing the "B" in BRIC in person. For some in our group, Sao Paulo is the next step in a series of sun-filled Central and South American pre-trip adventures.
Greetings from South Africa, where my friend Katherine Miller, SOM ’14, and I just completed our first African safari! While our International Experience (IE)—a mandatory part of the first-year curriculum that happens in the spring—doesn’t begin until tomorrow, most of our classmates in the South Africa IE cohort made pre-trip plans like ours.
An open embrace of business complexity, of the connection between corporate and social sectors, is what drew me to Yale SOM. The 2013 YCCI Conference brought together students, professors, and marketing professionals to address a flattening global market and innovations in consumer engagement – key subjects for those of us interested in marketing. With complexity at the forefront of the conversation, I wondered how exactly to activate on this:
Greetings from Managua (or somewhere between Miami and LA en route to my Indonesia International Experience to be exact)! I just wanted to share some of my thoughts after my Global Social Enterprise trip to Nicaragua, where I was able to reconnect with my international development roots and social entrepreneurship passions firsthand!
Imagine doing your grocery shopping virtually while waiting for the metro home. Imagine shopping for your favorite beauty products whilst in a taxi on your way to a runway show or drinks with friends during New York Fashion Week. These are no longer fantasies.
Marketing has fundamentally changed over the last five years and marketers need to adapt if they are going to be successful. This was an overarching theme during the Yale Center for Customer Insights Conference on January 25, 2013.
This term, with the Master of Advanced Management (MAM) cohort, I'm taking a course designed specifically for our program called the CEO Agenda 2020. This course is based on the premise that the private sector has assumed an increasingly important role in addressing pressing global challenges and an evolving social contract has shifted expectations for private sector engagement in matters such as global health, development and climate change.
Yale SOM students took to the stage last Thursday night for its annual Star Search production. The acts ranged from singing, to dancing, and even cheerleading. This event was the culmination of the Class of 2014 Internship Fund Student Fundraising Week. All proceeds raised from this event provide financial support for first-year students who pursue summer internships in the public, nonprofit, and social enterprise sectors.
While Yale School of Management is undoubtedly a top business school, throughout the world Yale is probably best known for its liberal arts tradition. The hallmark of any Yale education is to approach problems from different perspectives, to cross disciplinary boundaries in order to obtain penetrating insights, and the new Master of Advanced Management at Yale SOM is no exception.
Named for Professor Stanley Garstka, this annual Garstka Cup competition, organized by the Yale SOM Hockey club, pits first-year students against second-years in a battle for bragging rights. This event is held at Ingalls Rink — the Eero Saarinen-designed "Yale Whale."