MBA Blog

April 25, 2014

The EPIC Decade is a purpose-driven, strategy and innovation studio. We apply design thinking to transformation of individuals, collaborative creativity to the transformation of industries and communities, and experiential learning to the transformation of individuals. Together we refer to design thinking, collaborative creativity and experiential learning as Epic Thinking. The following is a guest post from Russell Thomas, Executive Director, Arts Council Wood Buffalo who helped lead this session: 

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March 22, 2013

With aspirations to one day become the Chief Marketing Officer of a multinational company, I was deeply interested in the topic of YCCI’s 2013 Conference: Engaging Consumers in a Complex World. Of all the outstanding speakers, I was most inspired by Beth Hirschhorn, Executive Vice President Global Brand, Marketing and Communications, MetLife. Her topic, how MetLife is becoming a global brand that solves local market problems, struck me because the world is not only becoming flatter, but consumers want more locally tailored products.

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