When a Bubble Spells Trouble

Whether it's 2014, 1920 or 1720 a bubble can surface and derail investors. In this article written by Jason Zweig of the Wall Street Journal, Dr. William N. Goetzmann pulls insight from his research of historical bubbles to explain the bubble mentality which seems to blind investors to the inevitability of a market crash. Goetzmann's new book, "The Great Mirror of Folly: Finance, Culture and the Crash of 1720" was published in November by the Yale Press and details the circumstances surrounding one of the world's most devastating bubbles. The book is coedited by  Dr. K. Geert Rouwenhorst, Catherine Labio and Timothy Young with a forward by recent Nobel Prize recipient Robert Shiller. 

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