Eli Nutrition, a student-run startup company that makes a new antacid based on Yale research, has received an investment of $100,000 from the Yale Entrepreneurial Institute’s Innovation Fund. The company was founded by Hasan Ansari ’14, Fanni Li ’14, Yulia Khvan ’14, and Srikar Prasad ’14, all students in Yale SOM’s full-time MBA program, with Faisal Hamid, a recent graduate of Yale College.
The company’s product, called Tummy Zen, uses zinc to treat excess acid in the stomach. It is based on research by Dr. John Geibel, a faculty member at the Yale School of Medicine.
The investment is the first made by the YEI Innovation Fund, created by Yale, Connecticut Innovations, and First Niagara Bank to invest in new companies developed at YEI.
“The $100,000 enables us to start the process of more extensive marketing and sales,” Ansari says. “It’s also a vote of confidence in the company and a signal to other investors.” The Yale students plan to launch an online marketing campaign, to order their first full production batch of 10,000 bottles, and to ramp up online sales.
“People are eager for new solutions,” Ansari says. “We are on our way to changing how America manages its heartburn.”