Strategic Marketing Leadership: The Role of a Chief Marketing Officer

Strategic Marketing Leadership: The Role of a Chief Marketing Officer was first offered in the spring 2012 semester.  It aims to give students a complete view of the CMO role. Co-taught by Ravi Dhar, the George Rogers Clark Professor of Management and Marketing and director of the Yale Center for Customer Insights (YCCI), and Arun Sinha, senior faculty fellow and YCCI executive-in-residence, the course offers what Sinha calls the "C-suite perspective"—the overarching, holistic understanding of an organization that a top executive needs.

The course reflects the spirit of Yale SOM's integrated curriculum by crossing interdisciplinary boundaries to provide a more complex view of the challenges organizations face. Weekly guest speakers, drawn from a spectrum of sectors, address big questions in marketing, citing real-life examples from their workplaces. Sinha and Dhar then lead in-depth discussions of each topic.

Watch the videos below of guest speakers in the Strategic Marketing Leadership course.

2013 Lectures

Antonio Lucio
Global Chief Brand Officer, Visa
Wednesday, April 2, 2013

 

Steve Liguori
Tuesday, April 9, 2013

2012 Lectures

Satish Korde
Global Client Director, WPP
Wednesday, March 28, 2012

 

John Hayes
Chief Marketing Officer, American Express
Wednesday, April 4, 2012
(Lecture not recorded)

 

Beth Comstock
Senior Vice President & CMO, GE
Wednesday, April 11, 2012

 

Antonio Lucio
Global Chief Brand Officer, Visa
Wednesday, April 18, 2012

 

Brian Fetherstonhaugh
Chief Executive Officer, OgilvyOne Worldwide
Wednesday, April 25, 2012

 

David Calhoun
CEO, Nielsen
Wednesday, May 2, 2012