The alluring promise of big data is to make sense of the innumerable messy and complex decisions made by the world's consumers and provide clear guidance for improved operations, marketing, and performance. How close that promise is to reality varies greatly from industry to industry. A panel at the Yale School of Management considered the challenges and opportunities in using big data to improve healthcare.
The field of economics is not particularly known for its generosity, so an academic paper might not be the first place you turn to when choosing a gift for a friend or loved one. Well, your loss. Or, more accurately, their loss, since it turns out that we're pretty reliably terrible gift-givers. The reason why, according to a a new study in the Journal of Consumer Research, is that those of us giving gifts are too wrapped up in sentimentality to buy anything of much use for our loved ones.
Professor Roger Ibbotson was named winner of the annual CFA Institute's Graham and Dodd Award.
China is undoubtedly the world’s biggest market for counterfeit products. From fake Louis Vuitton bags, to Prada purses, Adidas sweatpants, Nike sneakers and Rolex watches—you can buy them all for a song in huge multistoried markets across China’s cities. How does the prevalence of counterfeits impact brand owners? Should the likes of Gucci and Prada crack down on counterfeits?
Can't decide what to get your boyfriend for his birthday? Should you get him a Gucci belt or a year's supply of toilet paper? While you may think that he'll be more impressed with the Gucci belt, psychologists say he'll actually be more impressed with the toilet paper- even if he's a brand-obsessed metro-sexual.
A somewhat surprising announcement by The Sun that from now on every Tuesday Page 3 models will be part of a campaign to raise awareness on breast cancer (“check ‘em Tuesday” in the poetic words of The Sun) caught some commentators off guard: How should one feel about mixing the sexist page with health promotion? In a recent paper, George Newman and Daylian Cain looked at what happens if people and companies behave altruistically in the service of self-interest.
Getting on top of your finances can be a real bear. On paper the idea sounds simple, but in real life, it’s easier said than done.