Professor Ravi Dhar has been honored with the Distinguished Scientific Accomplishment Award of the Society for Consumer Psychology, which recognizes outstanding lifelong research contributions to the field of consumer psychology.
As consumers gain voice in an interconnected globe, the marketers of tomorrow have to learn to think in an integrated way about engaging consumers wherever they may be. The marketers of tomorrow must find innovative ways of forging relationships with consumers. Hear more about this trend from our speakers - shareable videos, photos and presentations from the day have been posted at right.
In the old song “Magic Penny,” folk artist Malvina Reynolds sang, “Love is something if you give it away; you end up having more.” New research finds that the same is kind of true about money — at least in the giver’s heart and mind.
He is eyeing up the wine shelf. But how do you convert this “browser” into a “buyer”?
Make a resolution to be more productive in 2013. Follow these 20 tips, and you’ll see your sales productivity will skyrocket.
Imagine yourself a decade from now; you're likely to picture someone pretty much like yourself – with maybe a little less hair and a few more wrinkles.
The conference, presented by the Center for Customer Insights, will feature speakers from Facebook, MetLife, Cisco, Gilt Group, and L'Oreal
They say it’s better to give than to receive. Science says it’s also easier—particularly if your shopping experience is a miserable one.
In these final weeks before Christmas, it may strike you that retailers have gone out of their way to make holiday shopping as unpleasant an experience as possible. The odd truth is that they probably have.
Finding the perfect gift is supposed to be a matter of instinct—something we achieve by tapping into our intuitions about the people we love and magically sensing what they want. To present such a gift is to bask in the warm glow of the bonds we share with those closest to us, and to briefly lend physical form to our mutual understanding.