Imagine you are the CEO of a Fortune 500 consumer-products company. Things are going well: your recent product launch was a smash, investors are enamored, and Wall Street is singing your praises. But now your company needs to gear up for the coming product launch, and you need to decide on your next brand extension.
Diets are all about finding healthy or “guilt-free” options. But maybe guilt is exactly what makes food — and the things we enjoy the most — taste so good.
Are top professional sports players more likely to cheat?
More than 450 healthcare leaders will attend the ninth annual Yale Healthcare Conference presented by the Healthcare & Life Sciences Club.
Professor Ravi Dhar has been honored with the Distinguished Scientific Accomplishment Award of the Society for Consumer Psychology, which recognizes outstanding lifelong research contributions to the field of consumer psychology.
As consumers gain voice in an interconnected globe, the marketers of tomorrow have to learn to think in an integrated way about engaging consumers wherever they may be. The marketers of tomorrow must find innovative ways of forging relationships with consumers. Hear more about this trend from our speakers - shareable videos, photos and presentations from the day have been posted at right.
In the old song “Magic Penny,” folk artist Malvina Reynolds sang, “Love is something if you give it away; you end up having more.” New research finds that the same is kind of true about money — at least in the giver’s heart and mind.
He is eyeing up the wine shelf. But how do you convert this “browser” into a “buyer”?
Make a resolution to be more productive in 2013. Follow these 20 tips, and you’ll see your sales productivity will skyrocket.