06/27/2012

Yale SOM's new course Strategic Marketing Leadership: The Role of a Chief Marketing Officer features leading marketing executives as weekly guest speakers.

06/03/2012

Few people have a second act as successful as movie star Paul Newman, whose Newman's Own Foundation will give the most it ever has, $30 million, to charitable causes this year —100 times the amount donated in the first year of Newman's Own.

05/25/2012

"How do I buy a stock?" That was the subject line of an email passed along to me the morning of Facebook's (Nasdaq: FB) IPO. It was from a friend of a friend, wondering how to buy a stock because she was looking to sink $40,000 -- her entire life savings, previously set aside for a down payment on a house -- toward the Facebook IPO.

05/15/2012

If you’re trying to get consumers to abandon a lower-cost, low-status house brand in a favor of a premium brand with a higher price point — even though that brand isn’t a natural fit in the product category — you may have greater success if you use a picture of the product in your marketing efforts, new research suggests. You'll increase your chances of upselling, the research found, if consumers are also allowed to compare brands rather than judge each brand separately.

05/09/2012

Art and money have been making news lately.

03/29/2012

http://cci.som.yale.edu/sites/cci.som.yale.edu/files/Optum_Yale_WhitePaper_FINAL.pdf

Pages