Consumers willingly — if unwittingly — provide trillions of “data points” to companies about their purchases, intimate habits and even where a computer mouse hovers on a computer screen without clicking. Americans worried about government spying often have themselves to blame when it comes to private-sector monitoring, experts said.
Can this brand be saved? Coca-Cola has reigned for years as the world’s No. 1 brand, but last year both Apple and Google overtook it in Interbrand’s annual ranking. The first lady, Michelle Obama, is on a campaign against obesity, urging Americans to drink more water. Prof. Ravi Dhar weighs in on the challenge/opportunity for CSDs.
YCCI Faculty Fellow Rodrigo Canales was recently acknowledged as one of the “Top 40 Under 40″ business school professors by Poets & Quants. His dedication to his reseach finds him in some unexpected situations, from sheering sheep to spending the night in a Mexican drug lord’s home.
Anthropologists and psychologists called it the "magical law of contagion," or the belief that a person's essence can be transmitted through objects they have touched. In the 1920s, anthropologist James Frazer suggested the belief was common to "savage and barbarous society." But, in a study published Monday in the journal PNAS, Yale University researchers argue that such magical thinking is alive and well here in the United States.
Yale SOM alumna Kelly Goldsmith was recently acknowledged as one of the “Top 40 Under 40″ business school professors by Poets & Quants, and gives a nod her academic advisor, Professor Ravi Dhar, for his wisdom, creativity, and relentless work ethic.
The American Marketing Association honored Ravi Dhar, the George Rogers Clark Professor of Management and Marketing and director of the Center for Customer Insights, for his work in marketing research over the last five years.
Firing people isn’t the nicest part of being the boss but sometimes it’s necessary -- and that goes for customers too. Whether the cost is emotional or financial, some clients simply demand more from you than their worth.
Ravi Dhar, the George Rogers Clark Professor of Management and Marketing and director of the Center for Customer Insights at the Yale School of Management, has been honored with the 2013 Distinguished Alumnus Award of the Indian Institute of Management Calcutta.
The “mommy track” gets its name, in part, because of the stereotype of who typically gets flex-time jobs—professional working mothers who wish to dial back their schedule in order to care for children at home.