09/22/2014

Marketing seminars are held Friday during lunch (11:30am-1:00pm) at 2420 Evans Hall, Yale School of Management

01/13/2014

The American Marketing Association honored Ravi Dhar, the George Rogers Clark Professor of Management and Marketing and director of the Center for Customer Insights, for his work in marketing research over the last five years.

09/05/2014

In recent years companies that made Big Macs and Whoppers into icons of American pop culture have seen robust domestic expansion disappear from their menus. Have we maxed out?

08/29/2014

Consumers less likely to purchase something if they think it has been changed with the specific purpose of helping the environment

08/28/2014

Consumers will respond positively if a company changes its products to make them "greener," right? Not necessarily, a new study in the Journal of Consumer Research finds.

08/08/2014

No good deed goes unpunished, at least if that deed is a company making a product eco-friendly.

07/19/2014

And more surprising insights from the social sciences

07/11/2014

How much would someone pay for a pair of underwear worn by Justin Bieber ? By Abraham Lincoln ? Miley Cyrus ? Eleanor Roosevelt ? Science has finally provided an answer, which is: It depends.

06/18/2014

Authenticity is contagious, according to a new study published in the June 2014 issue of the Journal of Marketing Research.

06/02/2014

Addiction can be a difficult thing to see. From outward appearances, Dr. Zoe Chance looked fine. A professor at the Yale School of Management with a doctorate from Harvard, Chance’s pedigree made what she revealed in front of a crowded TEDx audience all the more shocking. “I’m coming clean today telling this story for the very first time in its raw ugly detail,” she said. “In March of 2012 … I purchased a device that would slowly begin to ruin my life.”

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