Nathan Yang

Lecturer in Marketing

Nathan Yang’s research interests are in empirical industrial organization and quantitative marketing. In particular, much of his work revolves around industry and marketing dynamics. Collectively, his recent research on industry dynamics has investigated cannibalization, preemption, learning-by-doing, and externalities. Ongoing work of his includes looking at dynamics generated by employee and customer satisfaction, as well as sales promotion targeting strategies when customer preferences are state dependent.

He received his PhD from the University of Toronto, where his studies were funded by the Social Sciences and Humanities Research Council of Canada.



  • PhD, University of Toronto
  • MA, University of Toronto
  • BSc, University of Alberta


Internet Marketing & Social Media Analytics
MGT 552