Marketing and Innovation in a Shrinking World

Marketing and Innovation in a Shrinking World

February 25, 2011, 12:00 a.m. – 12:00 a.m. EST

In order to explore the impact of globalization and technological change on the way that marketers communicate with their customers, the Center for Customer Insights and the Marketing Club at The Yale School of Management present their fifth annual  marketing conference -

"Marketing and Innovation in a Shrinking World"


Opening Keynote Speaker

Denise Morrison
EVP and COO, Campbell Soup Company

Conference Keynote Speakers:

Ravi Chaturvedi
Former Group CEO, Jet Airways and Former President, Northeast Asia, Procter & Gamble

Beth Comstock
SVP and CMO, General Electric

Alfredo Gangotena
CMO, MasterCard

Session on International Networking/ Book signing:

Keith Ferrazzi
Founder, Ferrazzi Greenlight and Author, "Never Eat Alone" and "Who’s Got Your Back?"

General Motors Room
55 Hillhouse Ave
New Haven, CT 06511
United States