Professor of Psychology
- John Bargh's Website
John Bargh's lines of research focus on unconscious influences in judgments and social behavior, including unconscious motivations and goal pursuits. Most recently his ACME lab (for Automaticity in Cognition, Motivation, and Emotion; see link below) has focused on the automatic link between social perception and social behavior, which creates tendencies for people to behave similarly to those around them, without realizing they are doing so. An important new line of research focuses on physical experiences such as touching something warm or cold, and how this affects psychological experiences, such as generosity and trusting other people. Another active line of research concerns unconscious motivations and the extent to which currently active goals — whether consciously or unconsciously operating — dominate other cognitive and affective processes in the course of pursuing their desired end-states.