Postdoctoral Associate & Lecturer in Marketing
- Ishani Tewari's CV
Dr. Tewari's research focuses on emerging markets. Forging insights from development economics and marketing, her current research centers on product adoption and category choice in rapidly changing market environments like India and China. Several of her ongoing projects focus on the financial services industry such as mobile banking and online payments. Dr. Tewari teaches the MBA elective course "Marketing in Emerging Markets."