How Does Mobile Change the Marketing Equation?

The omnipresent smartphone has the potential to change the entire shopping experience, from the initial evaluation stage to the moment of purchase. Yale SOM's Ravi Dhar talks to two CMOs, Marc Speichert, chief marketing officer of L'Oréal, and Alfrédo Gangotena, CMO of Mastercard about how their companies are responding.

 

Read more & watch the video: How does mobile change the marketing equation?