The Center for Customer Insights hosted Claire Hughes Johnson, VP of New Products, Media and Platforms at Google, this past February at our Higher Velocity Marketplace conference.
She gave an insightful and entertaining talk titled The Acceleration of Everything, about how rapidly the ways to connect with, and learn about, consumers are changing, with vast amounts of data being collected every second. How marketers use this data can help them to "be found, be relevent, and be engaging" to their consumers...because consumers are leading the way!
She recently gave an interview to Yale SOM's Qn magazine about about the role of marketing as Google launches new products. Read the full article here.