Strategic Marketing Leadership: The Role of a Chief Marketing Officer was first offered in the spring 2012 semester. It aims to give students a complete view of the CMO role. Co-taught by Ravi Dhar, the George Rogers Clark Professor of Management and Marketing and director of the Yale Center for Customer Insights (YCCI), and Arun Sinha, senior faculty fellow and YCCI executive-in-residence, the course offers what Sinha calls the "C-suite perspective"—the overarching, holistic understanding of an organization that a top executive needs.
The course reflects the spirit of Yale SOM's integrated curriculum by crossing interdisciplinary boundaries to provide a more complex view of the challenges organizations face. Weekly guest speakers, drawn from a spectrum of sectors, address big questions in marketing, citing real-life examples from their workplaces. Sinha and Dhar then lead in-depth discussions of each topic.
See leaders from a spectrum of sectors discuss how they address big questions in marketing.