George E. Newman

Assistant Professor of Organizational Behavior and Marketing

George Newman is interested in the application of basic cognitive processes, such as categorization and causal reasoning, to consumer behavior.

Currently, his research examines the psychological processes underlying our concepts of authenticity and authentic "originals" in the domains of art, celebrity possessions, and consumer products. He is also interested in pro-social behaviors such as charitable giving and purchasing environmentally-friendly products, and how consumers may balance their desires to “do good” with desires to maximize the efficiency of their donations or purchases.

Newman has published work on essentialism, perceptions of animacy, children’s conceptual development, causal reasoning, and identity continuity.


  • PhD, Yale University, 2008
  • MPhil, Yale University, 2007
  • MS, Yale University, 2005
  • BA, Northwestern University, 2002


Selected Articles

Giving vs. Giving-in
D. M. Cain, J. D. Dana and G. E. Newman
Academy of Management Annals
Authentic Altruism and the Myth of Win-Win
G. Newman and D. M. Cain
Psychological Science
G. E. Newman
Behavioral and Brain Sciences
G. E. Newman and Y. Jeremy Shen
Journal of Economic Psychology
G. E. Newman and P. Bloom
Journal of Experimental Psychology-General

Selected Working Papers

Physical contact influences how much people pay at celebrity auctions
G. E. Newman & P. Bloom
Authenticity is Contagious: Magical Thinking and Preference for the Original Source of Production
G. E. Newman & R. Dhar
It’s the Thought that Counts: Causality and Compensatory Reasoning in Consumer Choice
G. E. Newman, R. Dhar & M. Gorlin
The Effects of System Justifying Motives on Endorsement of Essentialist Explanations for Gender Differences
V. Brescoll, E. Uhlmann & G. E. Newman
Macho Nachos: The Implicit Effects of Gender Stereotypes on Preferences for Healthy and Unlealthy Foods
V. Brescoll, E. L. Uhlmann & G. E. Newman