George E. Newman

Assistant Professor of Organizational Behavior

Professor George E. Newman

George Newman is interested in the application of basic cognitive processes, such as categorization and causal reasoning, to consumer behavior.

Currently, his research examines the psychological processes underlying our concepts of authenticity and authentic "originals" in the domains of art, celebrity possessions, and consumer products. He is also interested in pro-social behaviors such as charitable giving and purchasing environmentally-friendly products, and how consumers may balance their desires to “do good” with desires to maximize the efficiency of their donations or purchases.

Newman has published work on essentialism, perceptions of animacy, children’s conceptual development, causal reasoning, and identity continuity.


  • PhD, Yale University, 2008
  • MPhil, Yale University, 2007
  • MS, Yale University, 2005
  • BA, Northwestern University, 2002


Selected Articles

Authentic Altruism and the Myth of Win-Win
G. Newman and D. M. Cain
Forthcoming in Psychological Science
G. E. Newman
Behavioral and Brain Sciences
G. E. Newman and D. Mochon
Judgment and Decision Making
G. E. Newman and B. J. Scholl
Psychonomic bulletin & review
G. E. Newman and Y. Jeremy Shen
Journal of Economic Psychology

Selected Working Papers

V. L. Brescoll, E.L. Uhlmann, G.E. Newman, L. Zhu, D. Diermeier, and A. Galinsky
Value Judgments and the true self
G. E. Newman, J. Knobe & P. Bloom
Physical contact influences how much people pay at celebrity auctions
G. E. Newman & P. Bloom
Authenticity is Contagious: Magical Thinking and Preference for the Original Source of Production
G. E. Newman & R. Dhar


Posts by George E. Newman