George E. Newman

Assistant Professor of Organizational Behavior

Professor George E. Newman

George Newman is interested in the application of basic cognitive processes, such as categorization and causal reasoning, to consumer behavior.

Currently, his research examines the psychological processes underlying our concepts of authenticity and authentic "originals" in the domains of art, celebrity possessions, and consumer products. He is also interested in pro-social behaviors such as charitable giving and purchasing environmentally-friendly products, and how consumers may balance their desires to “do good” with desires to maximize the efficiency of their donations or purchases.

Newman has published work on essentialism, perceptions of animacy, children’s conceptual development, causal reasoning, and identity continuity.


  • PhD, Yale University, 2008
  • MPhil, Yale University, 2007
  • MS, Yale University, 2005
  • BA, Northwestern University, 2002


Selected Articles

Giving vs. Giving-in
D. M. Cain, J. D. Dana and G. E. Newman
Academy of Management Annals
Authentic Altruism and the Myth of Win-Win
G. Newman and D. M. Cain
Psychological Science
G. E. Newman
Behavioral and Brain Sciences
G. E. Newman and B. J. Scholl
Psychonomic bulletin & review
G. E. Newman and D. Mochon
Judgment and Decision Making

Selected Working Papers

Poisoning the Well: The Contagious Effects of Corporate Crises on Product Evaluations and Consumption
E. L. Uhlmann, G. E. Newman, V. Brescoll, A. Galinsky & D. Diermeier
The Effects of System Justifying Motives on Endorsement of Essentialist Explanations for Gender Differences
V. Brescoll, E. Uhlmann & G. E. Newman
When More Is Less: Construal Level and the Effects of Secondary Benefits on Pro-social Motivations
K. Goldsmith, G. E. Newman & R.Dhar
Physical contact influences how much people pay at celebrity auctions
G. E. Newman & P. Bloom