Fat Tire, Slim Footprint: Crafting Sustainable Beers and Brands
Colloquium on Sustainability Marketing
Fresh, foamy and deliciously hoppy, craft brews and sustainability seem to go hand-in-hand. This is one industry where brewers tend to take an interest in being green and consumers are willing to pay a premium over the mass-produced competition. But, what makes craft beer an industry that is particularly interested in sustainability? Is it a unique target market or something special about beer itself?
Please join Jenn Vervier, Director of Strategy & Sustainability at New Belgium Brewing and Chris O’Brien, author of Fermenting Revolution: How to Drink Beer and Save the World, for a discussion of sustainability motivations, initiatives and messaging in the craft brew industry. Please join us at the SOM Closing Bell for craft brews and sushi immediately following!
Watch the event live: LIVE STREAM LINK
Free and open to the public
The Colloquium on Sustainability Marketing at Yale sponsored by DEKRA aims to unravel and address the challenges of creating environmentally sustainable products, services and brands that customers love.
Additional support from