Unlocking powerful customer insights requires an integration of ethnography and experimentation with rigorous analytics. The Yale approach is unique in combining these skills…
— Ravi Dhar, George Rogers Clark Professor of Management and Marketing and Director of the Center for Customer Insights
Companies are being deluged with data today both from within the firm and outside...Yale faculty bring cutting edge econometric modeling innovations to make sense of this data.
— K. Sudhir, James L. Frank Professor of Private Enterprise and Management, Professor of Marketing, and Director, China India Insights Program
We’ve discovered that by using the lightest of psychological touches, we can significantly influence major financial decisions made by individuals. The levers are powerful, and they cost almost nothing to use.
— James Choi, Associate Professor of Finance
Combining industry knowledge with the latest psychological theories of customer behavior allows us to generate very exciting insights about how customer behavior is evolving. Seeing how industry leaders are putting the newest insights about customer behavior into practice really energizes the process of understanding the psychology of the customer.
— Nathan Novemsky, Professor of Marketing