Consumers are complex. To truly understand their behavior, YCCI supports an interdisciplinary approach that encompasses marketing, psychology, innovation and leadership. Working collaboratively, we produce fresh insights and new ways of looking at the world through a consumer’s eyes.


Behavioral Economics

Creating more successful marketing, innovation and communication strategies comes from understanding what drives consumer choice.

Big Data

Determining optimal marketing solutions by leveraging hidden patterns in consumer behavior—identified through novel data mining and econometric methods.