Marketing Leaders Forum Interview Series

GLOBAL MARKETING LEADERS share first-hand experiences during an era of dramatic and dynamic change. Recently featured: Marc Speichert (CMO of L'Oreal USA), and Antonio Lucio (Global Chief Brand Officer of Visa).

Ravi Dhar Interviews Alfredo Gangotena, CMO of MasterCard

June 14, 2013

Alfredo GangotenaAlfredo Gangotena, Chief Marketing Officer of MasterCard Worldwide, visited campus on February 25th to share his insights on marketing trends with an audience of SOM students, alumni, and marketing practitioners at Yale SOM’s annual marketing conference, with a theme of “Marketing and Innovation in a Shrinking World.” During his visit, he was interviewed by Ravi Dhar, the George Rogers Clark Professor of Management and Marketing and Director of the Center for Customer Insights.

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Antonio Lucio, Global Chief Brand Manager, VISA

June 12, 2013

Antonio LucioWhen Antonio Lucio, Global CMO of Visa, came to SOM on May 7th to deliver the keynote address at the Yale Center for Customer Insights' annual Customer Insights Conference, he sat down for a conversation with Ravi Dhar, the George Rogers Clark Professor of Management and Marketing and the director of the Center for Customer Insights. The two discussed creating an environment that promotes innovation, Visa's sponsorship choices, including its role in the Olympic Games, and the skills MBA students should build to succeed in marketing.

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