Center For Customer Insights

Curriculum Development

At YCCI, we continuously work to disseminate new knowledge from our experts to students as well as to leaders in practice.

Case Study Initiative

Real-world business challenges are explored through academic case studies that are designed to enrich classroom instruction and illustrate the value of consumer insights in business strategy.

Yale @ Your Company

This immersion session at the affiliate’s headquarters provides exposure to the latest research in consumer behavior. Covered topics include behavioral economics, social media, customer analytics, innovation and leadership.