Today’s lifestyle norms may have something to do with one-dimensional thinking. Items once seen as luxuries are now seen as necessities, says Ravi Dhar, director of the Yale Center for Customer Insights.
Does homeownership make you happy? In an article in the New York Times, Homeownership, the Key to Happiness?, Professor Ravi Dhar explains why the hedonic adaption theory is relevant. "Like any possession, its impact on happiness diminishes over time," he stated.
Hear from six top CMOs from Visa, IBM, L'Oreal, MasterCard and more as they advise new MBAs on what skills are paramount as they prepare to enter the marketplace.
Sales of licensed products climbed for the second consecutive year in 2012, continuing the upward trajectory re-established in 2011.
Listen to Kevin Ryan, Founder and CEO of Glit Groupe, as he talks about how marketers must leverage technology to reach consumers in new and different ways. The extent to which Gilt Groupe is able to tailor daily deals, email messages, and web-interface, as well as measure sales, is revolutionary.
Imagine you are the CEO of a Fortune 500 consumer-products company. Things are going well: your recent product launch was a smash, investors are enamored, and Wall Street is singing your praises. But now your company needs to gear up for the coming product launch, and you need to decide on your next brand extension.