Marketing seminars are held Friday during lunch (11:30am-1:00pm) at 2230 Evans Hall, Yale School of Management
Ever since critic and theorist Walter Benjamin penned his landmark essay in 1936, it’s been accepted as a kind of common wisdom that the aura of the artwork has withered in the (never-ending) age of mechanical reproduction. But a new study suggests the aura hasn’t vanished entirely yet, and perhaps it never will.
In recent years companies that made Big Macs and Whoppers into icons of American pop culture have seen robust domestic expansion disappear from their menus. Have we maxed out?
Consumers less likely to purchase something if they think it has been changed with the specific purpose of helping the environment
Consumers will respond positively if a company changes its products to make them "greener," right? Not necessarily, a new study in the Journal of Consumer Research finds.
No good deed goes unpunished, at least if that deed is a company making a product eco-friendly.
And more surprising insights from the social sciences
How much would someone pay for a pair of underwear worn by Justin Bieber ? By Abraham Lincoln ? Miley Cyrus ? Eleanor Roosevelt ? Science has finally provided an answer, which is: It depends.