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Recent News

09/22/2014

Marketing seminars are held Friday during lunch (11:30am-1:00pm) at 2230 Evans Hall, Yale School of Management

10/20/2014

Q: At a staff meeting, my manager stood up and told employees that her birthday was coming up soon and that we could buy gifts for her. During subsequent meetings over several weeks, she repeated this point. Of course, I bought her a gift. My question is: Was she taking advantage of her superior-subordinate relationship to, for the lack of a better term, extort presents?

10/10/2014

Recent research indicates buyers sometimes fail to recognize that money (or, as with real-estate hunts, time and effort) are sunk costs that may not be recoverable but shouldn't be reflected in future decisions. In other words, just because you've lost countless Sundays looking at apartments doesn't mean you need to pay $100,000 more for one.

10/10/2014

Everyone likes doing their bit to help out the environment, right? Not always: consumers are less likely to buy a “green” product if they believe its benefit to the environment was the result of an intentional change.

09/24/2014

Ever since critic and theorist Walter Benjamin penned his landmark essay in 1936, it’s been accepted as a kind of common wisdom that the aura of the artwork has withered in the (never-ending) age of mechanical reproduction. But a new study suggests the aura hasn’t vanished entirely yet, and perhaps it never will.

09/05/2014

In recent years companies that made Big Macs and Whoppers into icons of American pop culture have seen robust domestic expansion disappear from their menus. Have we maxed out?

08/29/2014

Consumers less likely to purchase something if they think it has been changed with the specific purpose of helping the environment

08/28/2014

Consumers will respond positively if a company changes its products to make them "greener," right? Not necessarily, a new study in the Journal of Consumer Research finds.