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The placebo effect has always been a bit of a mystery to science. Give patients a pill filled with sugar or in an injection of saline but tell them it's medicine, and a percentage of them will report feeling better.


Workers who volunteer feel like they have more balance between work and the rest of their lives.


Consumer decision-making does not unfold like a game of Pac-Man with systematic digestion of information pellets en route to the optimal choice. Only by testing real products with real consumers in real-world situations can companies hope to understand how their customers behave.


The growing advantage gap between data-driven and traditional marketing approaches.


The American Marketing Association again honors Ravi Dhar, the George Rogers Clark Professor of Management and Marketing and director of the Center for Customer Insights, for his work in marketing research.


Storytelling helps connect consumers to other people and places, adding a personal and experiential component to a tangible good and giving it an aura of authenticity.


It’s the thought that counts when it comes to exchanging presents, right? So why is it so hard to choke back your resentment when you unwrap a diet book? A snow shovel? Or a coffee-maker from someone who knows you only drink tea?


To you, gift-giving is a mildly stressful holiday chore. To researchers who study consumer psychology, it’s a fascinating way to learn more about human nature.