The American Marketing Association honored Ravi Dhar, the George Rogers Clark Professor of Management and Marketing and director of the Center for Customer Insights, for his work in marketing research over the last five years.
Studies show consumers prefer a product that they believe has the aura of authenticity. Here's why that is, and what you can learn from it.
The field of economics is not particularly known for its generosity, so an academic paper might not be the first place you turn to when choosing a gift for a friend or loved one. Well, your loss. Or, more accurately, their loss, since it turns out that we're pretty reliably terrible gift-givers. The reason why, according to a a new study in the Journal of Consumer Research, is that those of us giving gifts are too wrapped up in sentimentality to buy anything of much use for our loved ones.
Can't decide what to get your boyfriend for his birthday? Should you get him a Gucci belt or a year's supply of toilet paper? While you may think that he'll be more impressed with the Gucci belt, psychologists say he'll actually be more impressed with the toilet paper- even if he's a brand-obsessed metro-sexual.
A somewhat surprising announcement by The Sun that from now on every Tuesday Page 3 models will be part of a campaign to raise awareness on breast cancer (“check ‘em Tuesday” in the poetic words of The Sun) caught some commentators off guard: How should one feel about mixing the sexist page with health promotion? In a recent paper, George Newman and Daylian Cain looked at what happens if people and companies behave altruistically in the service of self-interest.
Getting on top of your finances can be a real bear. On paper the idea sounds simple, but in real life, it’s easier said than done.
Consumers willingly — if unwittingly — provide trillions of “data points” to companies about their purchases, intimate habits and even where a computer mouse hovers on a computer screen without clicking. Americans worried about government spying often have themselves to blame when it comes to private-sector monitoring, experts said.
Can this brand be saved? Coca-Cola has reigned for years as the world’s No. 1 brand, but last year both Apple and Google overtook it in Interbrand’s annual ranking. The first lady, Michelle Obama, is on a campaign against obesity, urging Americans to drink more water. Prof. Ravi Dhar weighs in on the challenge/opportunity for CSDs.