Insights Review

The Pleasure of Guilt

As February draws to a close, we can reflect on a month associated with both guilt and pleasure. Valentine's Day means heart-shaped boxes that soon rattle with the sounds of empty wax-paper chocolate...

May 23, 2012

How Does Google Keep Innovating?

The Center for Customer Insights hosted Claire Hughes Johnson, VP of New Products, Media and Platforms at Google, this past February at our Higher Velocity Marketplace conference.  She gave an...

March 20, 2012
Innovation

Firing Your Customer

It's called the whale curve -- a schematic representation of profit, replicated below. It illustrates, among other things, how 200 percent of profit can come from only 10 percent of customers. Fifty...

February 1, 2012

Customer Analytics: The New Source of Value Creation

Remember the time you bought your first iPod? Was the decision influenced by a TV ad? Or did someone you trust, perhaps a technology enthusiast, gave you unsolicited advice and perhaps a quick demo?...

January 22, 2012

Brand Permission: When No Means No

History is littered with cases of adventurous marketing initiatives that crossed consumers’ limits of acceptance. Often, it is not because these ideas were unwelcome or the firms did not have the...

December 12, 2011
Brand, Brand Permission

Gartner Interview with Ravi Dhar

Are There Any Customer Insight "Holy Grails"? Ken McGee (Gartner): Are you working on customer insight projects that really represent the "Holy Grail" for decoding customer "wants and changes"? Dr...

November 29, 2011
Interview, Leadership

The Power of Celebrity

In an episode of the popular sitcom Seinfeld, George thinks he has purchased a car that once belonged to the actor Jon Voight. In every conversation he finds a way to drop in the name and basks in...

November 16, 2011

License to Thrill

An estimated 2 billion people around the world watched the modern day fairy tale wedding of Prince William and Kate Middleton. The sumptuous ceremonies were telecast live in many countries around the...

January 1, 2011
Insights Review

Is an Ad About Nothing a Waste of Money?

Jerry Seinfeld made millions by crafting “a show about nothing.” However, when it comes to marketing, is it really a good idea to have “an ad about nothing?” New research from YCCI Fellows and Yale...

January 1, 2011
Insights Review