Insights Review

Playing Hard to Get with Uninformative Advertisements

A paper by Yale School of Management’s Associate Professor of Marketing Jiwoong Shin and former Yale SOM Associate Professor, Dina Mayzlin, offers an explanation for why 37.5% of...

October 18, 2013
Advertising

What is a “Meaningful Brand”?

Which brands in your life really hold meaning for you? Which ones have a positive impact on you, your community, and the natural world? According to recent research performed by Havas Media Group,...

October 9, 2013
Branding

Try It, You'll Like It!

Now, finally, we know why sea hamburgers taste better than crab cakes. Shane Frederick, Professor of Marketing at the Yale School of Management, along with Leonard Lee of Columbia Business School and...

July 15, 2013

Top CMOs Advise Newly Minted MBAs

Hear from six top CMOs from Visa, IBM, L'Oreal, MasterCard and more as they advise new MBAs on what skills are paramount as they prepare to enter the marketplace.  

June 20, 2013
Interview

Gilt Groupe Founder & CEO Talks About the Changing Landscape of Marketing

Listen to Kevin Ryan, Founder and CEO of Glit Groupe, as he talks about how marketers must leverage technology to reach consumers in new and different ways. The extent to which Gilt Groupe is able to...

June 5, 2013

2013 Yale Customer Insights Conference

The Yale Center for Customer Insights continued the conversation between academics and insights professionals at our recent conference, held May 10 & 11, 2013.  Cutting edge research...

June 3, 2013
Conference

Ed Harrington '87 Helps Companies Innovate

Ed Harrington '87 was recently on campus to lead a group of Yale SOM students in a creative exercise to generate ideas for the One Yale initiative, an ongoing student-led effort to strengthen the...

May 29, 2013
Innovation

An Academic Look at Insights

Ideas To Go facilitator and chairman Ed Harrington recently interviewed Ravi Dhar— George Rogers Clark Professor of Management and Marketing and the Director of the Yale Center for Customer Insights...

April 11, 2013
Interview

That Brand Sells What?

Imagine you are the CEO of a Fortune 500 consumer products company. Things are going well, very well, for you: your recent product launch was a smash, investors are enamored, and Wall Street is...

March 28, 2013

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