Insights Review

How a CMO Sees the World

Strategic Marketing Leadership: The Role of a Chief Marketing Officer was first offered in the spring 2012 semester. It aims to give students a complete view of the CMO role. Co-taught by Ravi...

March 21, 2013

How Does Mobile Change the Marketing Equation?

The omnipresent smartphone has the potential to change the entire shopping experience, from the initial evaluation stage to the moment of purchase. Yale SOM's Ravi Dhar talks to two CMOs, Marc...

March 15, 2013

Engaging Consumers in a Complex World - conference recap

  A major theme dominated at YCCI's recent conference - we are welcoming a new era of marketing with people at the core. As consumers gain voice in an...

February 20, 2013

Do Not Give, and Ye Shall Receive

The arrival of spring has us cleaning out closets and deciding what we should keep, and what we can toss: The DVDs, clothes, and books from our loved ones. The equal (or likely larger) mound of...

January 29, 2013

Giving Time Gives You Time

As a sign of these busy times, twice as many Americans would prefer two weeks of vacation to two weeks of extra pay. And while there is nothing we can do to add even another minute to our days, we...

January 9, 2013

The Perils of Wrapping Paper: Unwrapping Consumer Expectations

Most of us can relate to the feelings of excitement and anticipation that comes along with eying a beautifully wrapped gift with our name on it. Unfortunately, most of us can also relate to the...

December 21, 2012

Motivating Charitable Giving in India

HelpAge India, a nonprofit that supports India's 90 million senior citizens, gave K. Sudhir, the James L. Frank '32 Professor of Private Enterprise and Management and professor of marketing, two...

December 11, 2012

Overestimating What Others Will Pay

Suppose you are an executive in charge of marketing decisions for your firm.  Your R&D people have developed a new product, and you need to decide what price to charge. Do you feel...

July 15, 2012

Who Cares About Medicare?

At least everyone who has it cares, but who reallycares? Or, to look at this from an economic perspective, who places a higher monetary value on Medicare? That was the question Yale marketing...

July 15, 2012
Insights Review