Insights Review

An Academic Look at Insights

Ideas To Go facilitator and chairman Ed Harrington recently interviewed Ravi Dhar— George Rogers Clark Professor of Management and Marketing and the Director of the Yale Center for Customer Insights...

April 11, 2013
Interview

That Brand Sells What?

Imagine you are the CEO of a Fortune 500 consumer products company. Things are going well, very well, for you: your recent product launch was a smash, investors are enamored, and Wall Street is...

March 28, 2013

How a CMO Sees the World

Strategic Marketing Leadership: The Role of a Chief Marketing Officer was first offered in the spring 2012 semester. It aims to give students a complete view of the CMO role. Co-taught by Ravi...

March 21, 2013

How Does Mobile Change the Marketing Equation?

The omnipresent smartphone has the potential to change the entire shopping experience, from the initial evaluation stage to the moment of purchase. Yale SOM's Ravi Dhar talks to two CMOs, Marc...

March 15, 2013

Engaging Consumers in a Complex World - conference recap

  A major theme dominated at YCCI's recent conference - we are welcoming a new era of marketing with people at the core. As consumers gain voice in an...

February 20, 2013

Do Not Give, and Ye Shall Receive

The arrival of spring has us cleaning out closets and deciding what we should keep, and what we can toss: The DVDs, clothes, and books from our loved ones. The equal (or likely larger) mound of...

January 29, 2013

Giving Time Gives You Time

As a sign of these busy times, twice as many Americans would prefer two weeks of vacation to two weeks of extra pay. And while there is nothing we can do to add even another minute to our days, we...

January 9, 2013

The Perils of Wrapping Paper: Unwrapping Consumer Expectations

Most of us can relate to the feelings of excitement and anticipation that comes along with eying a beautifully wrapped gift with our name on it. Unfortunately, most of us can also relate to the...

December 21, 2012

Motivating Charitable Giving in India

HelpAge India, a nonprofit that supports India's 90 million senior citizens, gave K. Sudhir, the James L. Frank '32 Professor of Private Enterprise and Management and professor of marketing, two...

December 11, 2012