Insights Review

A $43.8 Million Piece of Canvas, and the Value of Authenticity

For an art collector at a Sotheby’s auction in May, the answer was $43.8 million. For the collector on a budget, a similar piece can be had for a few hundred dollars (plus shipping and tax). What’s...

February 21, 2014

Further Information on Further Information

When determining the probability that something will take place, research and experimentation have historically shown that people consider events more likely in the company of more information. We...

February 17, 2014

Growth on Principle: The Unconventional Leadership of Stonyfield Farm

The company’s existence is something of a happy accident. In the seventies and early eighties, Gary worked with an ecological research center called The New Alchemy Institute. The Institute studied,...

February 12, 2014

Warby Parker’s Fresh Vision: Talking Glasses, Times Square, and Big Questions with Anjali Kumar

The company has also partnered with nonprofit organizations to distribute glasses and optometry services to the approximately billion people around the world who need, but don’t have, access to...

February 5, 2014

You Callin’ You a Liar?

An interesting question recently taken up by Zoë Chance of the Yale Center for Customer Insights, with coauthors from Harvard and Duke Universities. While it’s well established that we don’t always...

February 1, 2014

Resolving the Customer Management Dilemma

The world of rewards serves two ends: to build customer loyalty and entice new business. But is one more important than the other? To whom should firms offer a better deal? On this question,...

January 19, 2014

Brand Sustainability Stories That Tell Themselves

Add to that already steep challenge the findings of the Hartman Group Sustainability 2013 Report: "We are seeing a broad gap in the way consumers and companies think about and approach...

January 9, 2014

Taking Stock of Self-Discipline

Self-control, it turns out, is a limited resource, “akin to strength or energy,” write the authors of the recent study. “As a result, any use of executive function appears to reduce the available...

January 3, 2014

Wireless Transfer: Mobile Banking and the Global Classroom

Though increasingly important, “mobile banking is a very specialized topic, so we normally wouldn’t be able to offer a whole course on it,” said K. Sudhir, James L. Frank Professor of Marketing,...

December 21, 2013
Mobile, Global Network