Insights Review

You Callin’ You a Liar?

An interesting question recently taken up by Zoë Chance of the Yale Center for Customer Insights, with coauthors from Harvard and Duke Universities. While it’s well established that we don’t always...

February 1, 2014

Resolving the Customer Management Dilemma

The world of rewards serves two ends: to build customer loyalty and entice new business. But is one more important than the other? To whom should firms offer a better deal? On this question,...

January 19, 2014

Brand Sustainability Stories That Tell Themselves

Add to that already steep challenge the findings of the Hartman Group Sustainability 2013 Report: "We are seeing a broad gap in the way consumers and companies think about and approach...

January 9, 2014
Sustainability

Taking Stock of Self-Discipline

Self-control, it turns out, is a limited resource, “akin to strength or energy,” write the authors of the recent study. “As a result, any use of executive function appears to reduce the available...

January 3, 2014

Wireless Transfer: Mobile Banking and the Global Classroom

Though increasingly important, “mobile banking is a very specialized topic, so we normally wouldn’t be able to offer a whole course on it,” said K. Sudhir, James L. Frank Professor of Marketing,...

December 21, 2013
Mobile, Global Network

‘Nudging’ Major Buyers To Make Sustainable Choices

This isn’t where the movement should focus its efforts, Siddiqui told an audience at Kroon Hall. “It is the big buyer — in federal governments, in countries, in states, in hospitals and hotel...

December 10, 2013

Good Stories, Good Business

It was still early morning when Gary Hirshberg, the chairman and former CEO of Stonyfield Farms, showed a series of rather sobering slides. They were charts and tables, each demonstrating a year-by-...

November 25, 2013
Sustainability

Remember your Economics: Reminding Consumers of Opportunity Costs

You also surrendered your ability to use those few dollars towards any other purchases, from a cup of coffee, to a newspaper, to a tiny fraction of a new BMW. Economists call these sacrifices “...

November 6, 2013

Playing Hard to Get with Uninformative Advertisements

A paper by Yale School of Management’s Associate Professor of Marketing Jiwoong Shin and former Yale SOM Associate Professor, Dina Mayzlin, offers an explanation for why 37.5% of...

October 18, 2013
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