Hear from six top CMOs from Visa, IBM, L'Oreal, MasterCard and more as they advise new MBAs on what skills are paramount as they prepare to enter the marketplace.
Ideas To Go facilitator and chairman Ed Harrington recently interviewed Ravi Dhar— George Rogers Clark Professor of Management and Marketing and the Director of the Yale Center for Customer Insights...
Are There Any Customer Insight "Holy Grails"?
Ken McGee (Gartner): Are you working on customer insight projects that really represent the "Holy Grail" for decoding customer "wants and changes"?
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