Insights Review

When the Truth Hurts

Professional conflicts of interest are pervasive: realtors benefit from quick sales, doctors from pharmaceutical promotion, and credit raters from financial ties to the firms that they rate. The...

May 14, 2014

Space for Imagination: How Google’s Ben Jones Views Marketing

He walked down the bank of a pond until the water engulfed his head, then he sat down. “I think that kind of willful curiosity at the expense of personal safety has worked for me,” says Jones....

May 6, 2014

Visa’s Alex Craddock on the Future Consumer, the Power of Observing, and Why He Tweets

“We used to talk about this as the future,” Alex Craddock, Senior Vice President of North America Marketing at Visa Inc., told YCCI in a recent interview. “But that future is here, now.” Craddock,...

May 6, 2014
Interview, Marketing

Cookies, Cocktails, and Charitable Giving

To fund their missions, charities host bake sales and banquets, send friendly faces door to door, embark on mobile campaigns, and mail impassioned letters (complete with free address labels) to...

May 5, 2014

Measuring the Reign of Moods

This question is of essential relevance to marketers, who advertise on the premise that shining positive light on a product will encourage consumers, later, to buy that product. But what if positive...

April 30, 2014

An Interview with Interbrand: CEO Josh Feldmeth on Good Marketing, Good Advice, and Great Jobs

Josh Feldmeth is “fundamentally in love” with the work that he does. He remembers the moment that it clicked, sitting in a dark room as a management consultant and taking part, for one hour, on a...

April 25, 2014

IBM’s Erick Brethenoux on Getting Smart, Not Creepy, With Data

He spoke with YCCI recently about the insights that companies can gain from a careful look at information, along with the personal insights he’s gained from the words of his dissertation adviser and...

April 25, 2014

Maybe It’s Not About Time

Perhaps you established a strict monthly budget to save for retirement. But wouldn’t current-you rather spring for a last-minute vacation with friends? And yet experimental evidence that...

April 14, 2014

The Benefit of Broken Rules

But rules are imperfect. A credit score is not a failsafe indicator of financial responsibility, just as SATs are not ideal predictors of academic aptitude. This inexactness gives life to a...

April 9, 2014