Insights Review

The Green Marketer’s Dilemma

Ben & Jerry’s in Vermont, Stonyfield Farm in New Hampshire, Patagonia in California—until recently, environmentally sustainable, or “green,” business comprised only a handful of countercultural...

July 25, 2014

Rise of the Renter

In the bottom corner on the final page of the July 22, 1904 edition of The Minneapolis Journal, Great Western Cycle Co. placed an advertisement: 20 percent discount on bicycle purchases, “Edison New...

July 17, 2014

Higher Goals: How to Deal With Too Many Choices

What if there’s such as thing as choice overload, where consumers are confronted by so many options that they start to panic? Could it push them away and cause them to defer their purchases or...

July 9, 2014

Tasting Is Not Believing

Beliefs are stubborn. They don’t yield easily to the impress of experience. If you’ve long favored instant coffee over drip coffee, but one day taste a superior cup of drip, that doesn’t mean you’ll...

June 27, 2014

Balancing the Letter and the Spirit

Those are my principles, and if you don't like them, well, I have others.             - Groucho Marx Every organization...

June 16, 2014

When Better-than-average Becomes Average

T.S. Eliot said it thusly: “Between the idea and the reality…falls the shadow.” Numbers—less poetically—say it another way: eighty-one percent of entrepreneurs consider their chance of success to be...

June 9, 2014

Beyond Good Intentions

Most people know how to improve their health, and many want to do it. Yet, despite good intentions, change is hard to achieve. Organizations across the country recognize this challenge and are...

June 2, 2014

Should the Winner Take All?

Dominant teams in soccer get the home-field advantage. But do winners always score significant benefits and gain control of better resources, leading to even more wins? Are the underdogs doomed?...

May 21, 2014

Two Days, Many Insights

Regardless of origin, this is how Ravi Dhar opened the ninth annual Yale Customer Insights Conference, convened May ninth and tenth at the Yale School of Management. He found his audience in strong...

May 20, 2014

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