Insights Review

When Better-than-average Becomes Average

T.S. Eliot said it thusly: “Between the idea and the reality…falls the shadow.” Numbers—less poetically—say it another way: eighty-one percent of entrepreneurs consider their chance of success to be...

June 9, 2014

Beyond Good Intentions

Most people know how to improve their health, and many want to do it. Yet, despite good intentions, change is hard to achieve. Organizations across the country recognize this challenge and are...

June 2, 2014

Should the Winner Take All?

Dominant teams in soccer get the home-field advantage. But do winners always score significant benefits and gain control of better resources, leading to even more wins? Are the underdogs doomed?...

May 21, 2014

Two Days, Many Insights

Regardless of origin, this is how Ravi Dhar opened the ninth annual Yale Customer Insights Conference, convened May ninth and tenth at the Yale School of Management. He found his audience in strong...

May 20, 2014

When the Truth Hurts

Professional conflicts of interest are pervasive: realtors benefit from quick sales, doctors from pharmaceutical promotion, and credit raters from financial ties to the firms that they rate. The...

May 14, 2014

Space for Imagination: How Google’s Ben Jones Views Marketing

He walked down the bank of a pond until the water engulfed his head, then he sat down. “I think that kind of willful curiosity at the expense of personal safety has worked for me,” says Jones....

May 6, 2014

Visa’s Alex Craddock on the Future Consumer, the Power of Observing, and Why He Tweets

“We used to talk about this as the future,” Alex Craddock, Senior Vice President of North America Marketing at Visa Inc., told YCCI in a recent interview. “But that future is here, now.” Craddock,...

May 6, 2014
Interview, Marketing

Cookies, Cocktails, and Charitable Giving

To fund their missions, charities host bake sales and banquets, send friendly faces door to door, embark on mobile campaigns, and mail impassioned letters (complete with free address labels) to...

May 5, 2014

Measuring the Reign of Moods

This question is of essential relevance to marketers, who advertise on the premise that shining positive light on a product will encourage consumers, later, to buy that product. But what if positive...

April 30, 2014