Insights Review

Sharing Is Caring. And Profitable.

Secrets are a kind of currency. Few people know the formula for Coca-Cola, the algorithm that drives Google searches, or the precise logistics behind an Amazon delivery. Firms pull value — they...

August 14, 2014
Research, Marketing

Nobody Likes a Bad Deal

Selling prices often considerably exceed buying prices. People who indicate $400 as the most they would pay for a Super Bowl ticket appear to value it at $1,000 when indicating the least they would...

August 1, 2014

The Green Marketer’s Dilemma

Ben & Jerry’s in Vermont, Stonyfield Farm in New Hampshire, Patagonia in California—until recently, environmentally sustainable, or “green,” business comprised only a handful of countercultural...

July 25, 2014

Rise of the Renter

In the bottom corner on the final page of the July 22, 1904 edition of The Minneapolis Journal, Great Western Cycle Co. placed an advertisement: 20 percent discount on bicycle purchases, “Edison New...

July 17, 2014

Higher Goals: How to Deal With Too Many Choices

What if there’s such as thing as choice overload, where consumers are confronted by so many options that they start to panic? Could it push them away and cause them to defer their purchases or...

July 9, 2014

Tasting Is Not Believing

Beliefs are stubborn. They don’t yield easily to the impress of experience. If you’ve long favored instant coffee over drip coffee, but one day taste a superior cup of drip, that doesn’t mean you’ll...

June 27, 2014

Balancing the Letter and the Spirit

Those are my principles, and if you don't like them, well, I have others.             - Groucho Marx Every organization...

June 16, 2014

When Better-than-average Becomes Average

T.S. Eliot said it thusly: “Between the idea and the reality…falls the shadow.” Numbers—less poetically—say it another way: eighty-one percent of entrepreneurs consider their chance of success to be...

June 9, 2014

Beyond Good Intentions

Most people know how to improve their health, and many want to do it. Yet, despite good intentions, change is hard to achieve. Organizations across the country recognize this challenge and are...

June 2, 2014