CCI fellows are constantly adding to the knowledge about customer behavior and trends. The CCI Insights Review synthesizes their research and makes it accessible to the broader marketing community for real-world application.
The omnipresent smartphone has the potential to change the entire shopping experience, from the initial evaluation stage to the moment of purchase. Yale SOM's Ravi Dhar talks to two CMOs, Marc Speichert, chief marketing officer of L'Oréal, and Alfrédo Gangotena, CMO of Mastercard about how their companies are responding.
The arrival of spring has us cleaning out closets and deciding what we should keep, and what we can toss: The DVDs, clothes, and books from our loved ones. The equal (or likely larger) mound of knickknacks from charities, in thanks for a contribution, in subtle request for the next.
Americans today suffer from a “time famine” – that feeling that there aren’t enough hours in the day to accomplish what we set out to do. As a sign of these busy times, twice as many Americans would prefer two weeks of vacation to two weeks of extra pay. And while there is nothing we can do to add even another minute to our days, we can change our perception of the 24 hours available to us.
Most of us can relate to the feelings of excitement and anticipation that comes along with eying a beautifully wrapped gift with our name on it. Unfortunately, most of us can also relate to the disappointment of opening such a present only to discover socks, long underwear or even a fruitcake waiting inside.
HelpAge India, a nonprofit that supports India's 90 million senior citizens, gave K. Sudhir, the James L. Frank '32 Professor of Private Enterprise and Management and professor of marketing, two weeks to figure out how to increase donations through its direct mail advertising.
As February draws to a close, we can reflect on a month associated with both guilt and pleasure. Valentine's Day means heart-shaped boxes that soon rattle with the sounds of empty wax-paper chocolate holders. Bathroom scales are pushed to a shadowy corner. Through a headache and haze, we greet half-remembrances, better forgotten, of Mardi Gras revelry.