Insights Review

Posts categorized "Research"


The Pleasure of Guilt

Amid celebration and merriness, holidays have a certain facility for inspiring feelings of guilt: did I eat too much food? Did I find the right gifts and give them to the right people? Did I meet...

October 28, 2014

A Behavioral Scientist’s Guide to Gift-Giving

Holidays and birthdays and anniversaries, in good times and in bad, in service of custom or in order to strengthen social bonds—the act of giving gifts is diverse in its motivations. But regardless...

October 15, 2014

Finding the Perfect Strategy For 'Freemium' Business Models

Professors Vineet Kumar, Clarence Lee and Sunil Gupta  have been working on understanding the economic dynamics of  freemium pricing  by looking at customer behavior...

October 1, 2014

The Invisible Effect of Zoning on Store Formats

Cities are resurgent. On any given block in the heart of a lively downtown you might find restaurants, retail outlets, apartments, a public transportation terminal, and the classroom building of an...

September 24, 2014

Can’t Finish What You Started?

Undergraduates at work on a computer are interrupted every two minutes by instant messages, email, social media, or some other distraction from the vast field of possibilities. Smartphones present...

September 10, 2014
Research, Marketing

The Myth of Win-Win

“We allow people to make huge profits doing any number of things that will hurt the poor, but we want to crucify anyone who wants to make money helping them.” These are the words of Dan Pallotta, an...

August 26, 2014

Sharing Is Caring. And Profitable.

Secrets are a kind of currency. Few people know the formula for Coca-Cola, the algorithm that drives Google searches, or the precise logistics behind an Amazon delivery. Firms pull value — they...

August 14, 2014
Research, Marketing

Nobody Likes a Bad Deal

Selling prices often considerably exceed buying prices. People who indicate $400 as the most they would pay for a Super Bowl ticket appear to value it at $1,000 when indicating the least they would...

August 1, 2014

The Green Marketer’s Dilemma

Ben & Jerry’s in Vermont, Stonyfield Farm in New Hampshire, Patagonia in California—until recently, environmentally sustainable, or “green,” business comprised only a handful of countercultural...

July 25, 2014

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