Insights Review

Posts categorized "Research"

Getting Innovation Right

Rodrigo Canales, Associate Professor of Organizational Behavior, Yale SOM One of America’s most esteemed living biographers, Walter Isaacson, released a new book last year: The Innovators:...

February 23, 2015
Research, Innovation

BuzzSeed: Success through Secrets

Swedish streaming music service Spotify hit U.S. markets with a limited launch in July of 2011. Invitations to start an account were difficult to obtain. People began to talk about the website. The...

February 10, 2015

Better Eating with the 4Ps Framework

Every second in the United States, McDonald’s sells 17 Big Macs and KFC sells 25 pieces of Original Recipe chicken. Americans consume a vast amount of fast, unhealthy food. And then they spend about...

January 23, 2015

The Benefits of Bundling

Do you want fries with that? Do you want leather seats, seat warmers, a camera for your side-mirror? How about a wireless mouse with your laptop? Companies bundle: restaurants offer value meals,...

January 16, 2015
Research, Marketing

Betrayed by the Familiar

You’re running late to an important meeting. You rush out to an early-morning curb and see a nearby cab from a company that you don’t recognize. Two blocks down, another cab idles; it’s from a...

January 2, 2015

Remember your Economics: Reminding Consumers of Opportunity Costs

You also surrendered your ability to use those few dollars towards any other purchases, from a cup of coffee, to a newspaper, to a tiny fraction of a new BMW. Economists call these sacrifices “...

December 9, 2014

How Much is 700 Pounds?

Consider the following two questions: 1 – How ferocious is a badger on a 10-point scale? 2 – How much does a badger weigh? Numeric judgments of a badger’s ferocity clearly depend on the...

December 3, 2014

A Shopper in Motion

In England, in 1687, Isaac Newton released the first edition of his magnum opus, Mathematical Principles of Natural Philosophy. Among other foundational concepts, he outlined three laws of motion—now...

November 20, 2014

The Perils of Wrapping Paper: Unwrapping Consumer Expectations

Most of us can relate to the feelings of excitement and anticipation that comes along with eying a beautifully wrapped gift with our name on it. Unfortunately, most of us can also relate to the...

November 19, 2014