Insights Review

Posts categorized "Research"

From Toys to Tales

Deconstructed, our lives tend toward a simple pattern: eat, sleep, spend time at work or school, commute back and forth, then, once again, eat and sleep. Hasbro is interested in those precious...

April 20, 2015

The Playground Principle: The Stigma of Last Place

The schoolyard drama plays out in every gym class, at every recess: students line up and the captains take their places and the selection begins. Athletes are chosen first. The ranks slowly thin. A...

March 16, 2015

Giving Against the Odds

Charities are always trying to understand what type of appeal will increase the likelihood of donations. According to a new study in the Journal of Marketing Research, people are also very driven by...

March 3, 2015

Revolutionary Connections

While an undergraduate at Yale, Frederick W. Smith wrote a term paper that laid out the logistical challenges facing pioneering firms in the information technology industry, and proposed a system...

March 3, 2015
Research, Marketing

Getting Innovation Right

Rodrigo Canales, Associate Professor of Organizational Behavior, Yale SOM One of America’s most esteemed living biographers, Walter Isaacson, released a new book last year: The Innovators:...

February 23, 2015
Research, Innovation

BuzzSeed: Success through Secrets

Swedish streaming music service Spotify hit U.S. markets with a limited launch in July of 2011. Invitations to start an account were difficult to obtain. People began to talk about the website. The...

February 10, 2015

Better Eating with the 4Ps Framework

Every second in the United States, McDonald’s sells 17 Big Macs and KFC sells 25 pieces of Original Recipe chicken. Americans consume a vast amount of fast, unhealthy food. And then they spend about...

January 23, 2015

The Benefits of Bundling

Do you want fries with that? Do you want leather seats, seat warmers, a camera for your side-mirror? How about a wireless mouse with your laptop? Companies bundle: restaurants offer value meals,...

January 16, 2015
Research, Marketing

Betrayed by the Familiar

You’re running late to an important meeting. You rush out to an early-morning curb and see a nearby cab from a company that you don’t recognize. Two blocks down, another cab idles; it’s from a...

January 2, 2015