Insights Review

Posts categorized "Marketing"

Why Good Advice Is Often Bad

There are financial, insurance, career and academic advisers; there are relationship, nutrition, spiritual and parental advisers; there are advisers for fashion and feng shui and leadership. Nearly...

October 9, 2015

Revolutionary Connections

While an undergraduate at Yale, Frederick W. Smith wrote a term paper that laid out the logistical challenges facing pioneering firms in the information technology industry, and proposed a system...

March 3, 2015
Research, Marketing

The Benefits of Bundling

Do you want fries with that? Do you want leather seats, seat warmers, a camera for your side-mirror? How about a wireless mouse with your laptop? Companies bundle: restaurants offer value meals,...

January 16, 2015
Research, Marketing

Betrayed by the Familiar

You’re running late to an important meeting. You rush out to an early-morning curb and see a nearby cab from a company that you don’t recognize. Two blocks down, another cab idles; it’s from a...

January 2, 2015

Better Marketing with Behavioral Economics

Better Marketing with Behavioral Economics There is attractive simplicity to the notion that consumers choose what they want. It makes the work of marketers relatively straightforward: give the...

December 10, 2014

Exceptional Service Leads to Better Business

“Relationship Care” is a protected phrase, trademark number 4,099,995. The license was issued to American Express on Valentine’s Day of 2012. Behind those two words is a process designed to convert...

December 8, 2014

How Much is 700 Pounds?

Consider the following two questions: 1 – How ferocious is a badger on a 10-point scale? 2 – How much does a badger weigh? Numeric judgments of a badger’s ferocity clearly depend on the...

December 3, 2014

The Empirical Lemons

Suppose you’re interested in buying high-quality kitchen knives. You start the search online and Google Shopping returns an abundance of options, sortable by review and price. Many knives are labeled...

November 7, 2014
Research, Marketing

The Pleasure of Guilt

Amid celebration and merriness, holidays have a certain facility for inspiring feelings of guilt: did I eat too much food? Did I find the right gifts and give them to the right people? Did I meet...

October 28, 2014