Insights Review

CCI fellows are constantly adding to the knowledge about customer behavior and trends. The CCI Insights Review synthesizes their research and makes it accessible to the broader marketing community for real-world application.

Posts categorized "self-enhancement"

February 1, 2014

We all tell ourselves stories. We explain away why we didn’t get this job, we justify why we did get that one, and we trust the stories that we tell. Why, after all, would we lie to ourselves?

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