Insights Review

CCI fellows are constantly adding to the knowledge about customer behavior and trends. The CCI Insights Review synthesizes their research and makes it accessible to the broader marketing community for real-world application.

Posts categorized "Mobile"

December 21, 2013

By the end of 2014, there will be more cellphone subscriptions in the world than there are people. This basic fact is forcing consumer-oriented companies to confront a host of new trends, already assertive in their influence. Growth in mobile banking, for instance—the management of money using cellphones—is stirring up the conventional role of banks in both developed and emerging economies.

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