Insights Review

CCI fellows are constantly adding to the knowledge about customer behavior and trends. The CCI Insights Review synthesizes their research and makes it accessible to the broader marketing community for real-world application.

Posts categorized "advertising"

October 18, 2013

What on earth does a Formula One race car have to do with a razor blade? Can that brand-name medication really help me ride a tandem bicycle down a wooded path? Why don’t any of these advertisements have anything to do with the products they’re trying to sell me? These are the kinds of questions you might reasonably ask the next time your favorite television show takes a commercial break.

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