Insights Review

Posts categorized "Advertising"

Space for Imagination: How Google’s Ben Jones Views Marketing

He walked down the bank of a pond until the water engulfed his head, then he sat down. “I think that kind of willful curiosity at the expense of personal safety has worked for me,” says Jones....

May 6, 2014

Playing Hard to Get with Uninformative Advertisements

A paper by Yale School of Management’s Associate Professor of Marketing Jiwoong Shin and former Yale SOM Associate Professor, Dina Mayzlin, offers an explanation for why 37.5% of...

October 18, 2013