CCI fellows are constantly adding to the knowledge about customer behavior and trends. The CCI Insights Review synthesizes their research and makes it accessible to the broader marketing community for real-world application.
Posts categorized "Sustainability"
Few industries are as quiet as eyewear, and for precisely this reason Warby Parker is causing a minor revolution, disrupting the manufacture and retail of eyeglasses, just as Amazon did for books and Zappo’s for shoes. The Yale Center for Customer Insights talks to Anjali Kumar, Warby Parker’s Head of Social Innovation and General Counsel.Read More
Sustainability can be a complex topic for any corporation or brand to communicate; yet to persuade the range of stakeholders to “buy” it, the “whys” and “hows” must be whittled down to their simplest form.Read More
It was still early morning when Gary Hirshberg, the chairman and former CEO of Stonyfield Farms, showed a series of rather sobering slides. They were charts and tables, each demonstrating a year-by-year upward trend: inches of top soil lost, tons of agricultural pesticide applied, number of chemicals found in umbilical cords.Read More