Insights Review

CCI fellows are constantly adding to the knowledge about customer behavior and trends. The CCI Insights Review synthesizes their research and makes it accessible to the broader marketing community for real-world application.

Posts categorized "Branding"


October 9, 2013

Which brands in your life really hold meaning for you? Which ones have a positive impact on you, your community, and the natural world? According to recent research performed by Havas Media Group, the majority of people surveyed globally wouldn’t care if 73% of brands disappeared tomorrow.

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