Insights Review

Posts categorized "Interview"


Space for Imagination: How Google’s Ben Jones Views Marketing

He walked down the bank of a pond until the water engulfed his head, then he sat down. “I think that kind of willful curiosity at the expense of personal safety has worked for me,” says Jones....

May 6, 2014

Visa’s Alex Craddock on the Future Consumer, the Power of Observing, and Why He Tweets

“We used to talk about this as the future,” Alex Craddock, Senior Vice President of North America Marketing at Visa Inc., told YCCI in a recent interview. “But that future is here, now.” Craddock,...

May 6, 2014
Interview, Marketing

An Interview with Interbrand: CEO Josh Feldmeth on Good Marketing, Good Advice, and Great Jobs

Josh Feldmeth is “fundamentally in love” with the work that he does. He remembers the moment that it clicked, sitting in a dark room as a management consultant and taking part, for one hour, on a...

April 25, 2014

IBM’s Erick Brethenoux on Getting Smart, Not Creepy, With Data

He spoke with YCCI recently about the insights that companies can gain from a careful look at information, along with the personal insights he’s gained from the words of his dissertation adviser and...

April 25, 2014

An interview with Linda Schupack, EVP of Marketing at AMC Networks

What got you interested in business and management? When I was younger, I always wanted to be a psychologist.  I was an English major in college; I loved reading fiction.  For me, it was...

March 11, 2014
Leadership, Interview

Warby Parker’s Fresh Vision: Talking Glasses, Times Square, and Big Questions with Anjali Kumar

The company has also partnered with nonprofit organizations to distribute glasses and optometry services to the approximately billion people around the world who need, but don’t have, access to...

February 5, 2014

Top CMOs Advise Newly Minted MBAs

Hear from six top CMOs from Visa, IBM, L'Oreal, MasterCard and more as they advise new MBAs on what skills are paramount as they prepare to enter the marketplace.  

June 20, 2013
Interview

An Academic Look at Insights

Ideas To Go facilitator and chairman Ed Harrington recently interviewed Ravi Dhar— George Rogers Clark Professor of Management and Marketing and the Director of the Yale Center for Customer Insights...

April 11, 2013
Interview

Gartner Interview with Ravi Dhar

Are There Any Customer Insight "Holy Grails"? Ken McGee (Gartner): Are you working on customer insight projects that really represent the "Holy Grail" for decoding customer "wants and changes"? Dr...

November 29, 2011
Interview, Leadership